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Opinion: Golden Goose’s $2,000 Sneakers Are a Rare Win for Private Equity

The high-end Italian sneaker brand’s sale to HSG for over €2.5 billion marks a successful exit for private-equity owner Permira, particularly at a moment of depressed demand for luxury goods, writes Andrea Felsted.

Distressed sneakers in a mirrored display at Golden Goose's new Milan flagship. — Distressed sneakers in a mirrored display at Golden Goose's Milan flagship. (Golden Goose)

Bloomberg

23 December 2025

Golden Goose SpA is an Italian maker of distressed-looking sneakers that can set you back $2,000 for a crystal-studded pair. The more than €2.5 billion ($2.9 billion) price its private equity owner just snagged for the business is more opulent than shabby, too.

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Golden Goose Sneakers Sold by Permira to Chinese Firm HSG

The deal values the company at slightly over $2.9 billion, Bloomberg reported.

Prada’s Versace Acquisition Closes, Now the Real Work Begins

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Opinion: Golden Goose’s $2,000 Sneakers Are a Rare Win for Private Equity

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Golden Goose Sneakers Sold by Permira to Chinese Firm HSG

Prada’s Versace Acquisition Closes, Now the Real Work Begins

This Week in Luxury: Chanel, Miu Miu, Métier

Prada Posts Modest Q1 Growth as Miu Miu Cools

Gen Z Can’t Get Enough of Teensy ‘Grandma Watches’

Is Ferragamo’s Turnaround Finally on Track?

The BoF Podcast | Inside Dries Van Noten’s Venice Manifesto

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