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Opinion: Can Jewellery Continue to Outpace Fashion?

Jewellery has outperformed handbags in recent cycles, but with an unprecedented wave of new fashion designers set to unleash novel products, jewellery brands are set to face serious competition, writes Andrea Felsted.

The new Tiffany & Co. store opening at Burnside Village on October 01, 2025 in Adelaide, Australia. — The new Tiffany & Co. store opening at Burnside Village on October 01, 2025 in Adelaide, Australia. (Getty Images)

By

Bloomberg

14 November 2025

Cie Financiere Richemont SE jewellery sales are sparkling. On Friday the Swiss luxury group reported that jewellery sales rose 17 percent excluding currency movements in its fiscal second quarter, trouncing even the most optimistic predictions.

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Further Reading

Can Jewellery Continue to Outshine Fashion?

As leather goods lose their cool amid rising prices and quality concerns, fine jewelry is emerging as luxury’s shining star.

The BoF Podcast | Kiki McDonough on Changing How Women Buy and Wear Jewellery

Imran Amed sits down with British jeweller Kiki McDonough to reflect on resilience through recessions and a pandemic, the enduring appeal of coloured gemstones, and why jewellery’s longevity and everyday joy set it apart in a challenged luxury sector.

Why Jewellery Feels Like a Better Deal Than a Handbag

Jewellery brands have raised prices less than fashion labels, and now benefit from a stronger sense of lasting value.

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