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How Big Luxury Is Rewiring for the Future

Under scrutiny from top managers and investors, LVMH, Kering and Richemont are re-examining their brand portfolios, organisational structures and store networks.
Louis Vuitton (LV) unveils its monumental ship-shaped structure, a new conceptual landmark, at Taikoo Hui Wujiang junction on June 25, 2025 in Shanghai, China.
Louis Vuitton unveils its monumental ship-shaped structure, a new conceptual landmark, at Taikoo Hui Wujiang junction on June 25, 2025 in Shanghai, China. (Getty Images)
By
  • Mimosa Spencer

A deep slump in demand has prompted Europe’s big three luxury giants to dial back on the expansionist strategies that propelled past growth and take a fine-tooth comb to their holdings.

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