Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Partner Content

Inside Amazon’s Strategic Expansion Into Luxury Fashion and Beauty

Jenny Freshwater, vice president of fashion and fitness at Amazon, discusses the company’s strategic offering for luxury businesses and how it collaborates with brands to strengthen their broader retail strategies and presence in its stores.
Amazon Luxury in the US features fashion labels such as Dolce & Gabbana, Stella McCartney, Balmain and Oscar de la Renta, as well as beauty brands including Irene Forte, Rodarte and Dr. Barbara Sturm.
Amazon Luxury in the US features fashion labels such as Dolce & Gabbana, Stella McCartney, Balmain and Oscar de la Renta, as well as beauty brands including Irene Forte, Chantecaille and Dr. Barbara Sturm. (Amazon)
In Partnership With
Article Sponsor

In a survey conducted for BoF and McKinsey’s

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

Welcoming The Class of 2025 to The BoF 500 Community

The Business of Fashion and Amazon Fashion hosted a brunch to induct the world-leading creatives, innovators and executives joining the BoF 500, the definitive index of people shaping the global fashion industry.

In This Article
Organisations
Add as a Preferred Source

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

How Chanel Became the Hottest Brand in Fashion

As the French couture giant cruised into Biarritz this week, surging interest in its revamp under designer Matthieu Blazy scored it the top spot on the Lyst Index. But could Blazymania go too far?


Building Connection Through Luxury’s Sensory Evolution

Luxury fragrance house Amouage, together with The Business of Fashion, convened leading creatives for an evening of open dialogue on the evolution of the luxury industry — from visual symbol to deeper emotional connection.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

How Chanel Became the Hottest Brand in Fashion

As the French couture giant cruised into Biarritz this week, surging interest in its revamp under designer Matthieu Blazy scored it the top spot on the Lyst Index. But could Blazymania go too far?


Building Connection Through Luxury’s Sensory Evolution

Luxury fragrance house Amouage, together with The Business of Fashion, convened leading creatives for an evening of open dialogue on the evolution of the luxury industry — from visual symbol to deeper emotional connection.


The BoF Podcast | Inside Dries Van Noten’s Venice Manifesto

After stepping back from his namesake brand, Dries Van Noten has opened a foundation in a Venetian palazzo dedicated to craft, beauty, and the things made by hand and soul. BoF's Tim Blanks speaks with the designer about why, in ugly times, making something beautiful is the only real form of protest.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON