Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

How to Sell Home Design Online

Fashion sites like Mytheresa and online specialty stores like Invisible Collection are working to grow sales of high-end homeware and design despite the category’s post-pandemic cooldown.
Mytheresa is increasingly focused on selling homeware and design objects like these Etro throw pillows and blankets.
Mytheresa is increasingly focused on selling homeware and design objects like these Etro throw pillows and blankets. (Mytheresa)

The buzz at

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Building Connection Through Luxury’s Sensory Evolution

Luxury fragrance house Amouage, together with The Business of Fashion, convened leading creatives for an evening of open dialogue on the evolution of the luxury industry — from visual symbol to deeper emotional connection.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Building Connection Through Luxury’s Sensory Evolution

Luxury fragrance house Amouage, together with The Business of Fashion, convened leading creatives for an evening of open dialogue on the evolution of the luxury industry — from visual symbol to deeper emotional connection.


The BoF Podcast | Inside Dries Van Noten’s Venice Manifesto

After stepping back from his namesake brand, Dries Van Noten has opened a foundation in a Venetian palazzo dedicated to craft, beauty, and the things made by hand and soul. BoF's Tim Blanks speaks with the designer about why, in ugly times, making something beautiful is the only real form of protest.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON