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Agenda-setting intelligence, analysis and advice for the global fashion community.

At Salone, Design Spectacle Takes Centre Stage

The power of brand theatre was on display at Milan Design Week, reports Dan Thawley.
"La Prima Notte di Quiete," by Loro Piana and Dimoremilano
Loro Piana commissioned Dimore Studio to create the brand’s “La Prima Notte di Quiete” installation. (Loro Piana)

MILAN

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Further Reading

Hospitality, Design and the Art of Emotional Connection

At Milan Design Week, BoF and Marriott International’s Luxury Group co-hosted a panel discussion on the evolving demands of luxury customers and on building brand staying power in 2025. Now, BoF shares insights from the panel, featuring Marriott International’s president of luxury Tina Edmundson, Dimorestudio co-founder Britt Moran and BoF’s founder and CEO Imran Amed.

Fashion Goes Big at Salone, But Design Still Rules

Fashion brands are edging in on the world’s largest gathering of design professionals and their wealthy clients, but design companies still dominate the sector, which is ripe for further consolidation, reports Imran Amed.

About the author
Dan Thawley

Dan Thawley is a contributing writer at The Business of Fashion. Thawley is an Australian born journalist, consultant and artistic director who is based in Paris.

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