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The Art of Memory-Making: Inside The Ritz-Carlton’s Experience-Led Strategy

Luxury travel is being reshaped by a demand for discretion, individuality and deeper connection. In an interview with Tina Edmundson, president of luxury at Marriott International, BoF examines how The Ritz-Carlton has built its reputation on anticipating the needs of its guests, with service and personalisation at the centre of the experience.
A striking, organic-shaped building sits nestled in lush tropical greenery, its flowing bamboo architecture blending seamlessly with the surrounding landscape. Warm interior lighting glows through oval windows, contrasting beautifully with the cool dusk sky. The structure curves like a natural form—almost wave-like—framed by palm trees, rocks, and manicured grass, with a rice field in the foreground adding to the serene, resort-like atmosphere.
The Ritz-Carlton Reserves, including the above property in Ubud, Bali, is designed to meet the needs of luxury travellers seeking privacy and distinction. (The Ritz-Carlton)
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