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Wool Workout Clothes? The Demand Is Growing

The consumer base for activewear made of natural materials like cotton and wool is growing, as more people on the political right join progressives in worrying about the health effects of polyester and other synthetics.
Natural-fibre activewear brands include Nero, Mate the Label and Mover Sportswear.
“Clean” fashion has been gaining interest among consumers worried about the rising tide of environmental and personal health problems surrounding chemical toxins. (BoF Team)

In a November video posted to the activewear brand Nero’s TikTok account, a rapid montage of stock footage clips featuring young, shirtless men wielding spears accompanies an AI-generated voice-over narration.

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