New tools and platforms have made it much easier to measure what influencers are driving sales. That reality is reshaping which creators are in high demand, and what sort of creator network brands need to build.
New tools and platforms have made it much easier to measure what influencers are driving sales. That reality is reshaping which creators are in high demand, and what sort of creator network brands need to build.
Top spenders on the influencer platform’s app will be able to have their style questions answered by creators, a service ShopMy hopes will serve as an antidote to AI product recommendations.
Top spenders on the influencer platform’s app will be able to have their style questions answered by creators, a service ShopMy hopes will serve as an antidote to AI product recommendations.
As brands release their first spring ads, those that make an emotional appeal with fresh talent are resonating – as long as they remember to put the product front and centre.
As brands release their first spring ads, those that make an emotional appeal with fresh talent are resonating – as long as they remember to put the product front and centre.
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
ADVERTISEMENT
Ryan Murphy’s smash hit chronicling the ill-fated romance of Carolyn Bessette-Kennedy and John F. Kennedy, Jr. is reshaping the trend cycle.
Ryan Murphy’s smash hit chronicling the ill-fated romance of Carolyn Bessette-Kennedy and John F. Kennedy, Jr. is reshaping the trend cycle.
This week on The Debrief, BoF correspondent Lei Takanashi explains why the industry remains tethered to a small circle of established rap stars and whether a new generation of talent can break through.
This week on The Debrief, BoF correspondent Lei Takanashi explains why the industry remains tethered to a small circle of established rap stars and whether a new generation of talent can break through.
While pay-for-play on creators’ feeds isn’t going away entirely, the #ad is no longer the cornerstone of social media marketing that it once was. Some brands are taking a new approach they hope will feel more like an extension of creators’ relationships with their followers.
While pay-for-play on creators’ feeds isn’t going away entirely, the #ad is no longer the cornerstone of social media marketing that it once was. Some brands are taking a new approach they hope will feel more like an extension of creators’ relationships with their followers.
Influencer marketing represents a nearly $44 billion dollar industry that’s set to surpass traditional media, but a stigma around its personalities and economics still persists. Should it?
Influencer marketing represents a nearly $44 billion dollar industry that’s set to surpass traditional media, but a stigma around its personalities and economics still persists. Should it?
ADVERTISEMENT
Teens are taking over social feeds and racking up bigger partnerships than ever before — but young creators play by a different set of rules than their predecessors.
Teens are taking over social feeds and racking up bigger partnerships than ever before — but young creators play by a different set of rules than their predecessors.
This week on The Debrief, BoF’s senior news and features editor Diana Pearl explains why influencer marketing is entering a more mature, data-driven phase, and how trust, diversification and human creativity are reshaping the creator economy in 2026.
This week on The Debrief, BoF’s senior news and features editor Diana Pearl explains why influencer marketing is entering a more mature, data-driven phase, and how trust, diversification and human creativity are reshaping the creator economy in 2026.
As influencer marketing becomes more essential, and creators demand more money, brands have to parse through an increasing amount of data to confidently invest in their influencer strategies.
As influencer marketing becomes more essential, and creators demand more money, brands have to parse through an increasing amount of data to confidently invest in their influencer strategies.
As AI-generated content and recommendations become the norm, creators face renewed pressure to stand out. Leaning on human creativity and connection is a good place to start.
As AI-generated content and recommendations become the norm, creators face renewed pressure to stand out. Leaning on human creativity and connection is a good place to start.
Beauty brand Coty is facing a lawsuit from DB Ventures, the company behind former football star David Beckham’s eponymous fragrance, for what the lawsuit describes as flagrant material breaches of the license agreement, court documents show.
Double-digit growth in the conglomerate’s perfume division helped offset a lack of growth in its other units as the company continues its years-long turnaround strategy.
Heather Fisher, former chief marketing officer of Fenty Beauty, has joined the Australian body care brand.
The Italian luxury group’s first-quarter performance surpassed market expectations powered by solid growth in direct-to-consumer sales in the US.
The German sportswear maker also announced it had appointed former Hugo Boss CEO Mark Langer as its chief financial officer, effective Friday.
Brent oil surged to more than $126 a barrel on Thursday, before paring gains to $121.40 as traders factor in an even longer closure of the Strait of Hormuz.
The company will leverage its omnichannel network to scale the label, citing India as a priority market.
Cosmetics giant Estée Lauder is considering launching a takeover bid for all of Puig’s Class B shares at 18 to 19 euros ($21 to $22.20) a share, said a source close to the matter.