Adwoa Beauty to Enter Liquidation
A Texas court ruled that the hair-care label’s bankruptcy filing be converted to Chapter 7.
Marketing / Entertainment
Marketing
Everyone Wants a Piece of ‘The Devil Wears Prada 2′
The rollout of the movie has been one big promotion party for the fashion industry — with participation from everyone from Walmart to Dior — showing fashion and Hollywood’s appetite for partnership is only growing.
Everyone Wants a Piece of ‘The Devil Wears Prada 2′
The rollout of the movie has been one big promotion party for the fashion industry — with participation from everyone from Walmart to Dior — showing fashion and Hollywood’s appetite for partnership is only growing.
Marketing
What It Takes for a Fashion Campaign to Break Through Now
As brands release their first spring ads, those that make an emotional appeal with fresh talent are resonating – as long as they remember to put the product front and centre.
What It Takes for a Fashion Campaign to Break Through Now
As brands release their first spring ads, those that make an emotional appeal with fresh talent are resonating – as long as they remember to put the product front and centre.
Marketing
Who Won Fashion’s Red Carpet Season of Change
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
Who Won Fashion’s Red Carpet Season of Change
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
Marketing
Minimalism Was on Its Way Out. Then Came ‘Love Story’
Ryan Murphy’s smash hit chronicling the ill-fated romance of Carolyn Bessette-Kennedy and John F. Kennedy, Jr. is reshaping the trend cycle.
Minimalism Was on Its Way Out. Then Came ‘Love Story’
Ryan Murphy’s smash hit chronicling the ill-fated romance of Carolyn Bessette-Kennedy and John F. Kennedy, Jr. is reshaping the trend cycle.
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Marketing
The Debrief | How Fashion Picks Its Hip Hop Style Icons
This week on The Debrief, BoF correspondent Lei Takanashi explains why the industry remains tethered to a small circle of established rap stars and whether a new generation of talent can break through.
The Debrief | How Fashion Picks Its Hip Hop Style Icons
This week on The Debrief, BoF correspondent Lei Takanashi explains why the industry remains tethered to a small circle of established rap stars and whether a new generation of talent can break through.
Marketing
Why Fashion Needs to Stop Sleeping on YouTube
The Google-owned video-sharing service is among the largest entertainment platforms in the world, and a destination for in-depth, long-form content. BoF breaks down how brands can use the site as a world-building tool to attract loyal consumers.
Why Fashion Needs to Stop Sleeping on YouTube
The Google-owned video-sharing service is among the largest entertainment platforms in the world, and a destination for in-depth, long-form content. BoF breaks down how brands can use the site as a world-building tool to attract loyal consumers.
Marketing
How Favorite Daughter Benefitted From the Netflix Effect
The womenswear business, which has crossed $100 million in annual sales, has tapped the power of pop culture thanks to its appearances on Netflix’s “Nobody Wants This,” created and written by Erin Foster, one of the brand’s founders.
How Favorite Daughter Benefitted From the Netflix Effect
The womenswear business, which has crossed $100 million in annual sales, has tapped the power of pop culture thanks to its appearances on Netflix’s “Nobody Wants This,” created and written by Erin Foster, one of the brand’s founders.
Marketing
The Debrief | How Fashion Learned to Love The Real Housewives
Once dismissed as lowbrow entertainment, “The Real Housewives” has quietly transformed into fashion’s guilty pleasure. Diana Pearl joins The Debrief to unpack how reality TV’s most famous franchise found itself embraced by brands, consumers and even luxury insiders.
The Debrief | How Fashion Learned to Love The Real Housewives
Once dismissed as lowbrow entertainment, “The Real Housewives” has quietly transformed into fashion’s guilty pleasure. Diana Pearl joins The Debrief to unpack how reality TV’s most famous franchise found itself embraced by brands, consumers and even luxury insiders.
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Marketing
5 Fashion Brands That Dominated the Met Gala Social Conversation
Analysis from BoF INSIGHTS PULSE shows which brands and celebrities drove the conversation around the Met Gala on social media — and why.
5 Fashion Brands That Dominated the Met Gala Social Conversation
Analysis from BoF INSIGHTS PULSE shows which brands and celebrities drove the conversation around the Met Gala on social media — and why.
Partner Content
Drest’s Lucy Yeomans on the Next Iteration of Fashion Gaming
Following a $19.1 million investment in June 2023, the fashion styling mobile app has relaunched as a unique marketing tool using storytelling to reform product discovery and aid customer acquisition for its 260 luxury brand partners in fashion, beauty and lifestyle.
Drest’s Lucy Yeomans on the Next Iteration of Fashion Gaming
Following a $19.1 million investment in June 2023, the fashion styling mobile app has relaunched as a unique marketing tool using storytelling to reform product discovery and aid customer acquisition for its 260 luxury brand partners in fashion, beauty and lifestyle.
Marketing
The Best of BoF 2024: Fashion’s Cultural Crossover Continues
In 2024, fashion leaned heavily on cultural moments — especially anything to do with sports — to connect with cautious consumers.
The Best of BoF 2024: Fashion’s Cultural Crossover Continues
In 2024, fashion leaned heavily on cultural moments — especially anything to do with sports — to connect with cautious consumers.
Marketing
2024 Was the Year of Entertainment in Marketing
This year, brands aligned with major cultural events and viral trends in a bid to compete for consumer attention.
2024 Was the Year of Entertainment in Marketing
This year, brands aligned with major cultural events and viral trends in a bid to compete for consumer attention.
The News in Brief
Coty’s Perfume Business Takes Another Knock With David Beckham Fragrance Lawsuit
Beauty brand Coty is facing a lawsuit from DB Ventures, the company behind former football star David Beckham’s eponymous fragrance, for what the lawsuit describes as flagrant material breaches of the license agreement, court documents show.
Estée Lauder Sales Rise 2%, Job Cuts to Expand
Double-digit growth in the conglomerate’s perfume division helped offset a lack of growth in its other units as the company continues its years-long turnaround strategy.
Premium Body Care Brand Uni Appoints New Global CMO
Heather Fisher, former chief marketing officer of Fenty Beauty, has joined the Australian body care brand.
Zegna Revenues Rise 7.4%
The Italian luxury group’s first-quarter performance surpassed market expectations powered by solid growth in direct-to-consumer sales in the US.
Inventory Clean-Up Helps Puma Beat First-Quarter Expectations
The German sportswear maker also announced it had appointed former Hugo Boss CEO Mark Langer as its chief financial officer, effective Friday.
Oil Prices Soar to Wartime High with US and Iran Stuck in Standoff
Brent oil surged to more than $126 a barrel on Thursday, before paring gains to $121.40 as traders factor in an even longer closure of the Strait of Hormuz.
Reliance Retail Acquires Priyanka Chopra Jonas’ Hair Care Brand Anomaly
The company will leverage its omnichannel network to scale the label, citing India as a priority market.