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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Some Founders Are Redefining Fashion’s Idea of Success

As the pipeline to scaling a fashion business grows more precarious, some designers are ditching the pursuit of global prestige in favour of a slower approach to growth they say is more sustainable — and more fulfilling.
Amidst wholesale turmoil, founder-led brands are defining success on their own terms.
Amidst wholesale turmoil, founder-led brands are defining success on their own terms. (Esin Akan/David Gallardo )

Earlier in her career as a shoe designer, Ruthie Davis had it all: she collected industry accolades, her heels were sold at Bloomingdale’s alongside brands like

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Further Reading

A Survival Guide for Independent Brands

Prompted by the overwhelming response to a recent briefing about the ‘industry that eats its young,’ we’ve gathered the most vital strategies from the BoF archive to help independent designers navigate today’s fraught retail landscape.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.

Case Study | How Brands Can Balance DTC and Wholesale

Emerging and established labels today are realising they can’t be exclusively DTC or wholesale. What’s essential is to strike the right balance of both. To do that, brands are streamlining retail partners, better curating products for different channels and leveraging the individual strengths of wholesale and DTC to bolster their sales and profits in each.

About the author
Lei Takanashi
Lei Takanashi

Lei Takanashi is a Correspondent at The Business of Fashion (BoF). He is based in New York City and covers menswear, streetwear, young consumer trends, and the intersection between fashion and culture.

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