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Why China’s Gold Jewellers Are the Envy of Global Brands

With soaring profits and rapidly expanding store networks, ‘heritage-gold’ jewellery brands like Laopu Gold and Lao Feng Xiang are red-hot in China’s otherwise tepid luxury market.
Laopu Gold products.
Laopu Gold is a 'gafu gold' jeweller, known in English as an ‘ancient-gold’ or ‘heritage-gold’ brand, using high purity metal, traditional techniques and historic Chinese motifs. (Laopu Gold on Weibo)

Earlier this year jewellers in China saw a rush for what’s called ’

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