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Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. A beauty specialist, Daniela has previously been a beauty editor for both British Vogue and Vogue Business, and worked for Refinery29 and Space NK. Daniela's writing has appeared in the Financial Times, New York Magazine, Elle and Grazia.

    Beauty

    Can the ‘MAC of Italy’ Make It in America?

    European cosmetics giant Kiko Milano has racked up over $1 billion in sales with storefronts across the globe from Chile to India. Until now, success in the hyper-competitive US market has been more elusive, however.

    Beauty

    Can the ‘MAC of Italy’ Make It in America?

    European cosmetics giant Kiko Milano has racked up over $1 billion in sales with storefronts across the globe from Chile to India. Until now, success in the hyper-competitive US market has been more elusive, however.


    Beauty

    Case Study | How to Build a Forever Beauty Brand

    Beauty lines rarely struggle to generate buzz when they launch. A famous face, a splashy marketing stunt and a single viral product can generate headlines and fast revenue. This success is often fleeting. This case study explores how to create, scale and execute an enduring, future-proofed beauty label.

    Beauty

    Case Study | How to Build a Forever Beauty Brand

    Beauty lines rarely struggle to generate buzz when they launch. A famous face, a splashy marketing stunt and a single viral product can generate headlines and fast revenue. This success is often fleeting. This case study explores how to create, scale and execute an enduring, future-proofed beauty label.


    Beauty

    How ‘Millennial Cringe’ Is Reshaping Makeup

    Customers across various generational cohorts are changing their routines for fear of looking out of date — not looking their age.

    Beauty

    How ‘Millennial Cringe’ Is Reshaping Makeup

    Customers across various generational cohorts are changing their routines for fear of looking out of date — not looking their age.


    Luxury

    What Comes After the Golden Age of Travel Retail

    While passenger numbers have recovered to pre-pandemic levels, sales in duty-free hubs like airports are sluggish. The reality is pushing many brands to rethink their presence: those that want to chase volume have to innovate the offering, or adapt their stores to function more as billboards.

    Luxury

    What Comes After the Golden Age of Travel Retail

    While passenger numbers have recovered to pre-pandemic levels, sales in duty-free hubs like airports are sluggish. The reality is pushing many brands to rethink their presence: those that want to chase volume have to innovate the offering, or adapt their stores to function more as billboards.


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    Beauty

    What Beauty’s Richest Customers Want

    Increasingly, beauty brands that target high-net-worth individuals are not competing against their Sephora shelfmates. They’re competing against luxury experiences or goods, like a stay at the Amangiri or a trip to a top plastic surgeon.

    Beauty

    What Beauty’s Richest Customers Want

    Increasingly, beauty brands that target high-net-worth individuals are not competing against their Sephora shelfmates. They’re competing against luxury experiences or goods, like a stay at the Amangiri or a trip to a top plastic surgeon.


    Beauty

    Violet Grey Plots Its Future

    The taste-making US retailer will open a pop-up inside London’s Harvey Nichols and begin shipping to the UK on April 20 as it continues to grow its footprint.

    Beauty

    Violet Grey Plots Its Future

    The taste-making US retailer will open a pop-up inside London’s Harvey Nichols and begin shipping to the UK on April 20 as it continues to grow its footprint.


    Beauty

    Why Estée Lauder Companies and Puig Need Each Other

    The Spanish owner of Byredo, Rabanne and Charlotte Tilbury and the American conglomerate confirmed on Monday that they are in discussions to combine their businesses. A merger could reshape the beauty and fashion landscape.

    Beauty

    Why Estée Lauder Companies and Puig Need Each Other

    The Spanish owner of Byredo, Rabanne and Charlotte Tilbury and the American conglomerate confirmed on Monday that they are in discussions to combine their businesses. A merger could reshape the beauty and fashion landscape.


    Beauty

    Advent International Acquires Salt & Stone

    The premium body care maker will join the private equity firm’s portfolio, which also includes Olaplex and Parfums de Marly.

    Beauty

    Advent International Acquires Salt & Stone

    The premium body care maker will join the private equity firm’s portfolio, which also includes Olaplex and Parfums de Marly.


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    Beauty

    In a Pricing Pinch, Mass Beauty Brands Get Creative

    Lower-priced beauty brands are feeling the pinch as fixed costs rise and customers reign in their spending. To grow, brands will need to rebuild creative muscle to improve product development and maximise marketing.

    Beauty

    In a Pricing Pinch, Mass Beauty Brands Get Creative

    Lower-priced beauty brands are feeling the pinch as fixed costs rise and customers reign in their spending. To grow, brands will need to rebuild creative muscle to improve product development and maximise marketing.


    Beauty

    The Debrief | Why Fragrance Is Fashion’s Newest Digital Frontier

    Daniela Morosini and Rachael Griffiths explain why fragrance is moving online – and how brands are increasingly selling scent through storytelling, styling and the idea of a fragrance wardrobe.

    Beauty

    The Debrief | Why Fragrance Is Fashion’s Newest Digital Frontier

    Daniela Morosini and Rachael Griffiths explain why fragrance is moving online – and how brands are increasingly selling scent through storytelling, styling and the idea of a fragrance wardrobe.


    Beauty

    One of These Companies Could Be the Next Hair-Care Giant

    Indie hair-care brands are tempting conglomerates with their next-gen products and fast-moving ethos, but the current big beauty landscape lacks a dominant player. Firms like Wella Company, Henkel and L’Oréal are all vying for the top spot.

    Beauty

    One of These Companies Could Be the Next Hair-Care Giant

    Indie hair-care brands are tempting conglomerates with their next-gen products and fast-moving ethos, but the current big beauty landscape lacks a dominant player. Firms like Wella Company, Henkel and L’Oréal are all vying for the top spot.


    Beauty

    Estée Lauder’s Surprise Acquisition, Explained

    The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.

    Beauty

    Estée Lauder’s Surprise Acquisition, Explained

    The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.