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Brian Baskin

Executive Editor

Brian Baskin is Executive Editor at The Business of Fashion (BoF). He is based in New York and oversees BoF's beauty, retail, direct-to-consumer, technology, marketing and workplace verticals. Brian is a veteran financial journalist, joining BoF from The Wall Street Journal, where as a reporter and editor he covered the global energy market and logistics, among other topics. He started his career writing about health care for the Arkansas Democrat-Gazette, and is a graduate of Brown University.

Retail

The Debrief | Why Some Retailers Are Ignoring the Internet

As the global luxury e-commerce engine stalls, BoF correspondent Austin Kim discusses his look at independent boutiques finding that the right strategic move is to stay offline.

Retail

The Debrief | Why Some Retailers Are Ignoring the Internet

As the global luxury e-commerce engine stalls, BoF correspondent Austin Kim discusses his look at independent boutiques finding that the right strategic move is to stay offline.


Luxury

Will Prada’s Winning Streak Continue?

One day before ‘The Devil Wears Prada 2′ premieres to the masses, Prada Group itself will report earnings.

Luxury

Will Prada’s Winning Streak Continue?

One day before ‘The Devil Wears Prada 2′ premieres to the masses, Prada Group itself will report earnings.


Luxury

The Debrief | Why Luxury Still Can’t Find Its Way Out of the Slump

BoF luxury editors Mimosa Spencer and Robert Williams unpack why weak first-quarter results from LVMH, Kering and Hermès have deepened concerns about luxury’s slowdown – and why creative resets alone are not enough to restore growth.

Luxury

The Debrief | Why Luxury Still Can’t Find Its Way Out of the Slump

BoF luxury editors Mimosa Spencer and Robert Williams unpack why weak first-quarter results from LVMH, Kering and Hermès have deepened concerns about luxury’s slowdown – and why creative resets alone are not enough to restore growth.


Luxury

Luxury Brands Out in Force at Salone del Mobile

Most of the big labels will have some sort of activation at the Milan furnishings and design fair, regardless of whether they actually sell homewares.

Luxury

Luxury Brands Out in Force at Salone del Mobile

Most of the big labels will have some sort of activation at the Milan furnishings and design fair, regardless of whether they actually sell homewares.


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Sports

The Debrief | Nike’s Reality Check

BoF’s Mike Sykes explains why Nike’s recovery under Elliott Hill still feels incomplete and examines why investor patience is wearing thin.

Sports

The Debrief | Nike’s Reality Check

BoF’s Mike Sykes explains why Nike’s recovery under Elliott Hill still feels incomplete and examines why investor patience is wearing thin.


Sustainability

The Debrief | Can H&M Prove Sustainability is a Growth Engine?

BoF correspondent Shayeza Walid joins The Debrief to unpack H&M’s unprecedented climate progress paired with a dip in sales — and whether the Swedish giant can escape being slotted in the middle of the pack of the fashion market.

Sustainability

The Debrief | Can H&M Prove Sustainability is a Growth Engine?

BoF correspondent Shayeza Walid joins The Debrief to unpack H&M’s unprecedented climate progress paired with a dip in sales — and whether the Swedish giant can escape being slotted in the middle of the pack of the fashion market.


Global Markets

The US-Iran War’s Bill Comes Due

A US inflation report will offer a key glimpse at how the conflict is impacting consumers. Elsewhere, Uniqlo owner Fast Retailing reports results.

Global Markets

The US-Iran War’s Bill Comes Due

A US inflation report will offer a key glimpse at how the conflict is impacting consumers. Elsewhere, Uniqlo owner Fast Retailing reports results.


Technology

The Debrief | The Retailer That’s Obsessed With AI

The Debrief hosts Brian Baskin and Sheena Butler-Young are joined by BoF’s retail editor Cathaleen Chen to talk about why Revolve is betting on ‘a culture of AI’ for their expansion.

Technology

The Debrief | The Retailer That’s Obsessed With AI

The Debrief hosts Brian Baskin and Sheena Butler-Young are joined by BoF’s retail editor Cathaleen Chen to talk about why Revolve is betting on ‘a culture of AI’ for their expansion.


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Sports

Checking In on Nike’s Turnaround

With the company’s stock again close to nine-year lows, Nike needs to reassure investors with its earnings this week that its turnaround is on track.

Sports

Checking In on Nike’s Turnaround

With the company’s stock again close to nine-year lows, Nike needs to reassure investors with its earnings this week that its turnaround is on track.


Luxury

The Debrief | What European Luxury Can Learn From American Fashion

This week on The Debrief, BoF’s Diana Pearl explains why brands like Coach, Ralph Lauren and Tory Burch are outperforming many European luxury houses — and what their turnarounds reveal about pricing, product, retail and long-term brand building.

Luxury

The Debrief | What European Luxury Can Learn From American Fashion

This week on The Debrief, BoF’s Diana Pearl explains why brands like Coach, Ralph Lauren and Tory Burch are outperforming many European luxury houses — and what their turnarounds reveal about pricing, product, retail and long-term brand building.


Sustainability

Why H&M’s Sustainability Report Is So Unusual

The Swedish fast-fashion retailer is one of a shrinking number of companies that’s still drawing attention to its emissions goals. Plus, a Shanghai Fashion Week preview.

Sustainability

Why H&M’s Sustainability Report Is So Unusual

The Swedish fast-fashion retailer is one of a shrinking number of companies that’s still drawing attention to its emissions goals. Plus, a Shanghai Fashion Week preview.


Beauty

The Debrief | Why Fragrance Is Fashion’s Newest Digital Frontier

Daniela Morosini and Rachael Griffiths explain why fragrance is moving online – and how brands are increasingly selling scent through storytelling, styling and the idea of a fragrance wardrobe.

Beauty

The Debrief | Why Fragrance Is Fashion’s Newest Digital Frontier

Daniela Morosini and Rachael Griffiths explain why fragrance is moving online – and how brands are increasingly selling scent through storytelling, styling and the idea of a fragrance wardrobe.