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The Real Reason Ulta Beauty World Was a Hit
This week, Priya Rao dives into the latest experiential beauty festival, Beiersdorf’s Nivea problems and Salone del Mobile’s perfume plays.

The Real Reason Ulta Beauty World Was a Hit
This week, Priya Rao dives into the latest experiential beauty festival, Beiersdorf’s Nivea problems and Salone del Mobile’s perfume plays.

In a Pricing Pinch, Mass Beauty Brands Get Creative
Lower-priced beauty brands are feeling the pinch as fixed costs rise and customers reign in their spending. To grow, brands will need to rebuild creative muscle to improve product development and maximise marketing.

In a Pricing Pinch, Mass Beauty Brands Get Creative
Lower-priced beauty brands are feeling the pinch as fixed costs rise and customers reign in their spending. To grow, brands will need to rebuild creative muscle to improve product development and maximise marketing.

Opinion: K-Beauty Needs More Than Salmon Sperm, Snail Mucin to Win the US
The US is now the biggest overseas buyer of South Korean skincare and cosmetics, but incoming brands need to focus on retail presence and diverse consumers, writes Bloomberg’s Julianna Liu.

Opinion: K-Beauty Needs More Than Salmon Sperm, Snail Mucin to Win the US
The US is now the biggest overseas buyer of South Korean skincare and cosmetics, but incoming brands need to focus on retail presence and diverse consumers, writes Bloomberg’s Julianna Liu.

The Brands Taking Boomers Back to Their Punk Roots
Older consumers are embracing ever more vibrant shades of hair dye, tempted by unique formulations and maturer marketing. Gen X founders say it’s a shift, not a trend.

The Brands Taking Boomers Back to Their Punk Roots
Older consumers are embracing ever more vibrant shades of hair dye, tempted by unique formulations and maturer marketing. Gen X founders say it’s a shift, not a trend.

How the K-Shaped Economy Is Redefining the Lipstick Effect
Skincare, makeup and fragrance are often touted for their ability to withstand market turbulence, but a splintering economic landscape is testing them in new ways.

How the K-Shaped Economy Is Redefining the Lipstick Effect
Skincare, makeup and fragrance are often touted for their ability to withstand market turbulence, but a splintering economic landscape is testing them in new ways.

How Tariffs Are Reshaping the Fragrance Boom
US-imposed tariffs were blamed for slowdowns in the earnings reports of several prominent fragrance makers, but the full picture of what’s next for the category goes a little deeper.

How Tariffs Are Reshaping the Fragrance Boom
US-imposed tariffs were blamed for slowdowns in the earnings reports of several prominent fragrance makers, but the full picture of what’s next for the category goes a little deeper.

Black Friday Beauty Goes Beyond the Discount
This weekend beauty brands and retailers will need to use every tool at their disposal — from AI to TikTok Shop to BNPL — to get the biggest return.

Black Friday Beauty Goes Beyond the Discount
This weekend beauty brands and retailers will need to use every tool at their disposal — from AI to TikTok Shop to BNPL — to get the biggest return.

Luxury Brands Stumble In Their Race to Conquer Beauty
Prestige makeup is fashion’s category expansion du jour. But even the market’s most powerful players could learn a thing or two from its celebrity-backed competition.

Luxury Brands Stumble In Their Race to Conquer Beauty
Prestige makeup is fashion’s category expansion du jour. But even the market’s most powerful players could learn a thing or two from its celebrity-backed competition.

Ulta Beauty’s Merchandising Chief Looks Inside a Big Bet on Wellness
Monica Arnaudo shares her thoughts in The State of Fashion: Beauty on how the beauty industry will increasingly prioritise mixing products and services that emphasise the mind, body, spirit and “feeling good” into daily routines.

Ulta Beauty’s Merchandising Chief Looks Inside a Big Bet on Wellness
Monica Arnaudo shares her thoughts in The State of Fashion: Beauty on how the beauty industry will increasingly prioritise mixing products and services that emphasise the mind, body, spirit and “feeling good” into daily routines.

Inside Ulta Beauty’s Latest Campaign
Off a strong second quarter earnings report, the beauty behemoth is kicking off its fall campaign as it prepares to further expand its partnership with Target.

Inside Ulta Beauty’s Latest Campaign
Off a strong second quarter earnings report, the beauty behemoth is kicking off its fall campaign as it prepares to further expand its partnership with Target.