Jacquemus
Jacquemus is a luxury French fashion brand, founded in 2009 by Simon Porte Jacquemus in Paris, taking inspiration for its womenswear from the designer’s upbringing in the South of France.
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Why Some AI Ads Flourish and Others Fail
The mixed response to luxury’s experiments with AI imagery is linked to a deeper question: Is the new technology expanding creative possibilities or undermining the sector’s promise of human artistry?
Why Some AI Ads Flourish and Others Fail
The mixed response to luxury’s experiments with AI imagery is linked to a deeper question: Is the new technology expanding creative possibilities or undermining the sector’s promise of human artistry?
The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement
BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.
The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement
BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.
Fashion’s Quest For Clarity
During the second half of men’s fashion week in Paris, a handful of designers delivered clear messages, but they were the exception, reports Angelo Flaccavento.
Fashion’s Quest For Clarity
During the second half of men’s fashion week in Paris, a handful of designers delivered clear messages, but they were the exception, reports Angelo Flaccavento.
How Fashion Marketers Will Nab Attention in 2026
After a year of experimentation and noise, 2026 marks a pivot for fashion marketers toward slower advertising, more thoughtful creative risks and human connection, as brands recalibrate how to entertain, engage and earn trust in an age of AI and consumer exhaustion.
How Fashion Marketers Will Nab Attention in 2026
After a year of experimentation and noise, 2026 marks a pivot for fashion marketers toward slower advertising, more thoughtful creative risks and human connection, as brands recalibrate how to entertain, engage and earn trust in an age of AI and consumer exhaustion.
The Great Fashion Reset | Is Fashion Failing Emerging Designers?
The industry is producing fewer emerging designer success stories, putting its pipeline of creative innovation at risk.
The Great Fashion Reset | Is Fashion Failing Emerging Designers?
The industry is producing fewer emerging designer success stories, putting its pipeline of creative innovation at risk.
At Paris Fashion Week, Bigger Was Rarely Better
Julian Klausner’s Dries Van Noten was the winner of a Paris men’s season where grand statements risked overpowering the fashion, reports Angelo Flaccavento.
At Paris Fashion Week, Bigger Was Rarely Better
Julian Klausner’s Dries Van Noten was the winner of a Paris men’s season where grand statements risked overpowering the fashion, reports Angelo Flaccavento.
L’Oréal Invests in Jacquemus, Inks Beauty Deal
The cosmetics giant has taken a minority stake in the buzzy French brand as part of a long-term beauty partnership.
L’Oréal Invests in Jacquemus, Inks Beauty Deal
The cosmetics giant has taken a minority stake in the buzzy French brand as part of a long-term beauty partnership.
In Paris, A World of Fashion Characters
The men’s fashion week that closed in Paris on Sunday served up an array of masculine personas. At times, it worked; at times, it looked like cosplay, reports Angelo Flacavento.
In Paris, A World of Fashion Characters
The men’s fashion week that closed in Paris on Sunday served up an array of masculine personas. At times, it worked; at times, it looked like cosplay, reports Angelo Flacavento.
The BoF Podcast | Jacquemus: A Coming of Age Story
The designer joined BoF founder and CEO Imran Amed at BoF VOICES 2024 to share how he has built a successful independent business in a competitive environment and his plans for the future as well as settle some of the rumours and speculation.
The BoF Podcast | Jacquemus: A Coming of Age Story
The designer joined BoF founder and CEO Imran Amed at BoF VOICES 2024 to share how he has built a successful independent business in a competitive environment and his plans for the future as well as settle some of the rumours and speculation.
BoF VOICES 2024: Fashion’s Next Moves
Industry insiders including designers Simon Porte Jacquemus and Glenn Martens, H&M CEO Daniel Ervér, e-commerce executives Lauren Santo Domingo and Michael Kliger and more spoke about key challenges and opportunities for their businesses and fashion at large. Meanwhile, McKinsey provided an outlook for 2025.
BoF VOICES 2024: Fashion’s Next Moves
Industry insiders including designers Simon Porte Jacquemus and Glenn Martens, H&M CEO Daniel Ervér, e-commerce executives Lauren Santo Domingo and Michael Kliger and more spoke about key challenges and opportunities for their businesses and fashion at large. Meanwhile, McKinsey provided an outlook for 2025.