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Japanese Culture Is Global. Why Isn’t J-Beauty?
The nation is a major exporter of entertainment, fashion and cuisine, but its skincare and cosmetics output has contracted recently as global competitors have gained.
Japanese Culture Is Global. Why Isn’t J-Beauty?
The nation is a major exporter of entertainment, fashion and cuisine, but its skincare and cosmetics output has contracted recently as global competitors have gained.
Why Matte Makeup Is Trending Again
Brands are filling their shelves with foundations, blushes and eyeshadows that shed their dew for a velvety finish. But getting shoppers excited will require a bit of shine.
Why Matte Makeup Is Trending Again
Brands are filling their shelves with foundations, blushes and eyeshadows that shed their dew for a velvety finish. But getting shoppers excited will require a bit of shine.
The Beauty Brands ChatGPT Tells People to Buy
Keywords are just one part of the equation when it comes to showing up in consumers’ highly detailed requests for beauty advice on ChatGPT, Claude and Gemini.
The Beauty Brands ChatGPT Tells People to Buy
Keywords are just one part of the equation when it comes to showing up in consumers’ highly detailed requests for beauty advice on ChatGPT, Claude and Gemini.
Drunk Elephant’s New Motto: No Kids Allowed
With a new brand campaign and visual assets, the results-driven ‘clean’ beauty brand hopes to reinforce its original ethos and reclaim its core customer.
Drunk Elephant’s New Motto: No Kids Allowed
With a new brand campaign and visual assets, the results-driven ‘clean’ beauty brand hopes to reinforce its original ethos and reclaim its core customer.
How to Sell the Same Lipstick Twice
Resurrecting hero products can be a lucrative beauty strategy — but change the formula too much, and risk a crash-and-burn.
How to Sell the Same Lipstick Twice
Resurrecting hero products can be a lucrative beauty strategy — but change the formula too much, and risk a crash-and-burn.
The Pumpkin Spice Shortage Is Here
How climate change and YouTube bakes made beauty brands panic — and pivot — from one of their favourite ingredients this year.
The Pumpkin Spice Shortage Is Here
How climate change and YouTube bakes made beauty brands panic — and pivot — from one of their favourite ingredients this year.
Black Friday Beauty Goes Beyond the Discount
This weekend beauty brands and retailers will need to use every tool at their disposal — from AI to TikTok Shop to BNPL — to get the biggest return.
Black Friday Beauty Goes Beyond the Discount
This weekend beauty brands and retailers will need to use every tool at their disposal — from AI to TikTok Shop to BNPL — to get the biggest return.
Inside MCo Beauty’s $600 Million Dupe Business
The Australian makeup label has become the number one beauty brand in its native country, and is growing abroad, thanks to the popularity of its lower-priced alternatives to products from Estée Lauder, Dior and more.
Inside MCo Beauty’s $600 Million Dupe Business
The Australian makeup label has become the number one beauty brand in its native country, and is growing abroad, thanks to the popularity of its lower-priced alternatives to products from Estée Lauder, Dior and more.
When Big Beauty Pulled Out of NYFW, Indies Stepped Up
New York’s backstages were ruled by smaller brands making their Fashion Week debuts as big-name brands increasingly divest their sponsorships.
When Big Beauty Pulled Out of NYFW, Indies Stepped Up
New York’s backstages were ruled by smaller brands making their Fashion Week debuts as big-name brands increasingly divest their sponsorships.
We Don’t Need Beauty in the Metaverse — Yet
Beauty brands have a natural edge on TikTok and YouTube, but are lagging the fashion industry in making a splash in the virtual world. Without the logos and distinctive characteristics of apparel and accessories, it’s unclear how skin care, makeup and fragrance will establish a presence and a purpose in web3.
We Don’t Need Beauty in the Metaverse — Yet
Beauty brands have a natural edge on TikTok and YouTube, but are lagging the fashion industry in making a splash in the virtual world. Without the logos and distinctive characteristics of apparel and accessories, it’s unclear how skin care, makeup and fragrance will establish a presence and a purpose in web3.