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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Year Ahead: How Brands Are Reinventing Outdoor Wear

The lines between functionality and style will continue to blur as consumers continue to embrace ”gorpcore” and competition increases among technical outdoor wear players, according to The State of Fashion 2024.
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Growth in the technical outdoor wear category may accelerate even further in 2024. (Salomon)

Read the latest version of The State of Fashion report by McKinsey & Company and BoF Insights

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Further Reading

The State of Fashion 2026: When the Rules Change

The 10th annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals how changes in trade, technology and consumer behaviour will challenge businesses in 2026. Download the full report to understand the 10 themes that will shape the industry and opportunities for growth in the year ahead.

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