Agenda-setting intelligence, analysis and advice for the global fashion community.
“The only guy here without a trust fund,” reads British influencer William Wade’s tongue-in-cheek caption on an Instagram post from the ritzy Swiss ski town St. Moritz.
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With its early aughts resurgence in the rearview mirror, Moon Boot began marketing its product in unexpected locales and inking fashion-adjacent collaborations to rebuild the brand’s cultural cachet.
The Italian skiwear specialist showcased its latest round of celebrity and designer collaborations in a series of pavilions in Shanghai on Saturday as it aims to shrug off luxury sector malaise.
Ahead of its first investor day in four years, the Italian outerwear giant’s chairman and CEO lays out a strategy for the future of Moncler Genius, Stone Island, M&A and more.
Simone Stern Carbone is Luxury Correspondent at the Business of Fashion. She is based in Zurich and Paris and covers fashion and beauty, with a focus on the dynamic luxury sector.
The rollout of the movie has been one big promotion party for the fashion industry — with participation from everyone from Walmart to Dior — showing fashion and Hollywood’s appetite for partnership is only growing.
Brands are turning launches into months-long narratives, building waitlists and dropping hints for consumers to decode ahead of time. But the strategy only works if they know when to stop teasing and start delivering.
New tools and platforms have made it much easier to measure what influencers are driving sales. That reality is reshaping which creators are in high demand, and what sort of creator network brands need to build.
Gap’s brand strategy is leading on culture but trailing on the fundamentals that endure beyond marketing moments, according to the latest analysis by BoF Insights.
A Texas court ruled that the hair-care label’s bankruptcy filing be converted to Chapter 7.
As the French couture giant cruised into Biarritz this week, surging interest in its revamp under designer Matthieu Blazy scored it the top spot on the Lyst Index. But could Blazymania go too far?
Luxury fragrance house Amouage, together with The Business of Fashion, convened leading creatives for an evening of open dialogue on the evolution of the luxury industry — from visual symbol to deeper emotional connection.
After stepping back from his namesake brand, Dries Van Noten has opened a foundation in a Venetian palazzo dedicated to craft, beauty, and the things made by hand and soul. BoF's Tim Blanks speaks with the designer about why, in ugly times, making something beautiful is the only real form of protest.
