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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Paper Bags Became Designer Accessories In Their Own Right

Balenciaga’s collaboration with Erewhon is the most high-profile example of the unlikely movement for carrier bags that is sweeping high-fashion, as well as the secondhand market.
Person holding shopping bags in each hand, from luxury stores Dior, Chanel and Louis Vuitton.
Balenciaga’s collaboration with Erewhon is the most high-profile example of the unlikely movement for carrier bags that is sweeping high-fashion, as well as the secondhand market. (Getty Images)

To the uninitiated, it may seem like lovers of high fashion are getting up earlier these days.

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Further Reading

Why Online Luxury Is Broken

Reports of financial strain at Farfetch amid a stalled deal with YNAP has driven confidence in multi-brand e-commerce to all-time lows. With value propositions eroding and investment drying up, a way forward remains unclear.

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