Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Will the Luxury Party Last?

Top luxury brands delivered strong first half results, propelled by a buoyant US market, a return to European travel and a cheap euro, but risks remain, writes Pierre Mallevays.
A man on the phone opens a red Ferrari car door. The car is parked in front of the show winds of a Louis Vuitton boutique.
Luxury’s strong first half results were a welcome sign for the sector in the face of worrying economic headwinds, but risks remain. (Getty Images)

Luxury’s strong first half results were a welcome sign for the sector in the face of

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Is Ferragamo’s Turnaround Finally on Track?

After more than 10 years of turnaround efforts, recent results and conversations with management suggest Salvatore Ferragamo is moving in the right direction, write Luca Solca and Maria Meita.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Dries Van Noten’s Next Act

There is no such thing as retirement for the Belgian designer. With his new Venice foundation, he’s blossoming professionally and personally under the influence of La Serenissima.


Everyone Wants a Piece of ‘The Devil Wears Prada 2′

The rollout of the movie has been one big promotion party for the fashion industry — with participation from everyone from Walmart to Dior — showing fashion and Hollywood’s appetite for partnership is only growing.


Zegna Revenues Rise 7.4%

The Italian luxury group’s first-quarter performance surpassed market expectations powered by solid growth in direct-to-consumer sales in the US.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON