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The Executive Briefing: NikeSkims Launches; TikTok’s Future; Brick-and-Mortar Is Back

NikeSkims and Demna made splashy debuts, and a deal to save TikTok may be in sight. Read on for your concise breakdown of September’s key developments from executive editor Brian Baskin.
Skims Nike campaign.
The NikeSkims campaign. (Nike)

What happened:

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