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Full Coverage

The Business of Beauty’s executive editor unpacks how shifting ideals, new players and cultural movements are transforming the global beauty and wellness industries.
Beauty

Around the World With Hailey Bieber’s Rhode

This week, Priya Rao has an interview with the most-talked-about founder in beauty, and dives into Swan’s viral bachelorette partnership.

Beauty

Around the World With Hailey Bieber’s Rhode

This week, Priya Rao has an interview with the most-talked-about founder in beauty, and dives into Swan’s viral bachelorette partnership.


Beauty

The Real Reason Ulta Beauty World Was a Hit

This week, Priya Rao dives into the latest experiential beauty festival, Beiersdorf’s Nivea problems and Salone del Mobile’s perfume plays.

Beauty

The Real Reason Ulta Beauty World Was a Hit

This week, Priya Rao dives into the latest experiential beauty festival, Beiersdorf’s Nivea problems and Salone del Mobile’s perfume plays.


Beauty

Has ‘Euphoria’-Inspired Makeup Missed Its Moment?

This week, Priya Rao gets into the fate of maximalist beauty looks and LVMH’s latest update.

Beauty

Has ‘Euphoria’-Inspired Makeup Missed Its Moment?

This week, Priya Rao gets into the fate of maximalist beauty looks and LVMH’s latest update.


Beauty

Does Prestige Skincare Still Matter?

This week, Priya Rao gets into it all: moisturisers and serums, the Biebers’ Rhode collab and Nykaa x Deepika Padukone.

Beauty

Does Prestige Skincare Still Matter?

This week, Priya Rao gets into it all: moisturisers and serums, the Biebers’ Rhode collab and Nykaa x Deepika Padukone.


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Beauty

What Beauty’s Richest Customers Want

Increasingly, beauty brands that target high-net-worth individuals are not competing against their Sephora shelfmates. They’re competing against luxury experiences or goods, like a stay at the Amangiri or a trip to a top plastic surgeon.

Beauty

What Beauty’s Richest Customers Want

Increasingly, beauty brands that target high-net-worth individuals are not competing against their Sephora shelfmates. They’re competing against luxury experiences or goods, like a stay at the Amangiri or a trip to a top plastic surgeon.


Beauty

The Week Beauty M&A Went Wild

This week, Priya Rao examines M&A mania and Alix Earle’s entry into skincare.

Beauty

The Week Beauty M&A Went Wild

This week, Priya Rao examines M&A mania and Alix Earle’s entry into skincare.


Beauty

Is Harper Beckham Beauty’s Next It Founder?

This week, Priya Rao examines Gen Alpha’s next big brand, Hiku.

Beauty

Is Harper Beckham Beauty’s Next It Founder?

This week, Priya Rao examines Gen Alpha’s next big brand, Hiku.


Beauty

For Beauty Brands, What’s a Department Store Worth?

In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.

Beauty

For Beauty Brands, What’s a Department Store Worth?

In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.


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Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.

Beauty

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


Beauty

How Big Can an ‘Indie’ Brand Get?

In Full Coverage, Priya Rao reports on two of the industry’s favourite young brands: Starface and Fara Homidi.

Beauty

How Big Can an ‘Indie’ Brand Get?

In Full Coverage, Priya Rao reports on two of the industry’s favourite young brands: Starface and Fara Homidi.


Beauty

Ulta Beauty’s Big Branding Play; Why Conglomerates Should Consolidate

In Full Coverage, Priya Rao looks at the Midwestern retailer’s attempts to be a brand destination, along with the dismal state of independent beauty.

Beauty

Ulta Beauty’s Big Branding Play; Why Conglomerates Should Consolidate

In Full Coverage, Priya Rao looks at the Midwestern retailer’s attempts to be a brand destination, along with the dismal state of independent beauty.


Beauty

Behind the Scenes at LVMH Beauty

In this edition of Full Coverage, Priya Rao is back on the luxury beat reporting on big moves at LVMH Beauty and how L’Oréal turned Valentino’s fragrance into a blockbuster.

Beauty

Behind the Scenes at LVMH Beauty

In this edition of Full Coverage, Priya Rao is back on the luxury beat reporting on big moves at LVMH Beauty and how L’Oréal turned Valentino’s fragrance into a blockbuster.