Adwoa Beauty to Enter Liquidation
A Texas court ruled that the hair-care label’s bankruptcy filing be converted to Chapter 7.
retail / E-Commerce
Partner Content
Inside Amazon Beauty’s Bid to Become a Discovery-Led Destination
As competition intensifies across the beauty category, Amazon Beauty is leveraging AI, entertainment, premiumisation and frictionless checkout to help brands turn browsing into purchase.
Inside Amazon Beauty’s Bid to Become a Discovery-Led Destination
As competition intensifies across the beauty category, Amazon Beauty is leveraging AI, entertainment, premiumisation and frictionless checkout to help brands turn browsing into purchase.
Retail
Is Quince Really Worth $10 Billion?
From $50 cashmere to Dom Pérignon champagne, the everything store for the aspirationally bougie is outrunning the ghosts of DTC past.
Is Quince Really Worth $10 Billion?
From $50 cashmere to Dom Pérignon champagne, the everything store for the aspirationally bougie is outrunning the ghosts of DTC past.
Retail
US Businesses Clamour for Refunds After Supreme Court Strikes Down Trump’s Tariffs
The US National Retail Federation, which represents a number of US retailers, from Walmart to small brands and manufacturers, called for a ‘seamless process to refund the tariffs to US importers.’
US Businesses Clamour for Refunds After Supreme Court Strikes Down Trump’s Tariffs
The US National Retail Federation, which represents a number of US retailers, from Walmart to small brands and manufacturers, called for a ‘seamless process to refund the tariffs to US importers.’
Retail
Drake’s Leaves Its British Preppiness Intact Under New Owner
The 49-year-old menswear brand, known for its exacting preppy aesthetic and English craftsmanship, is now majority-owned by a Danish billionaire. Co-owner and creative director, Michael Hill told BoF that radical change isn’t set to follow.
Drake’s Leaves Its British Preppiness Intact Under New Owner
The 49-year-old menswear brand, known for its exacting preppy aesthetic and English craftsmanship, is now majority-owned by a Danish billionaire. Co-owner and creative director, Michael Hill told BoF that radical change isn’t set to follow.
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Retail
Ssense Founders Win Bid to Retain Ownership
The company announced on Sunday that the Atallah family will remain owners of the Montreal-based luxury e-tailer, in partnership with a Canadian multi-family office, in a transaction pending regulatory approval.
Ssense Founders Win Bid to Retain Ownership
The company announced on Sunday that the Atallah family will remain owners of the Montreal-based luxury e-tailer, in partnership with a Canadian multi-family office, in a transaction pending regulatory approval.
Technology
How Brands Stand Out in AI Search
To ensure their products are surfaced on platforms like ChatGPT, brands are turning to startups such as Profound, whose CEO James Cadwallader offers his view on what brands need to know in the BoF-McKinsey State of Fashion 2026.
How Brands Stand Out in AI Search
To ensure their products are surfaced on platforms like ChatGPT, brands are turning to startups such as Profound, whose CEO James Cadwallader offers his view on what brands need to know in the BoF-McKinsey State of Fashion 2026.
Retail
How to Launch a Fashion Brand in 2026
A new generation of startups is launching amid a lack of investor funding, a weaker multi-brand retail landscape and a broken supply chain. To beat the odds, they’re going even more niche to attract and retain overstimulated consumers.
How to Launch a Fashion Brand in 2026
A new generation of startups is launching amid a lack of investor funding, a weaker multi-brand retail landscape and a broken supply chain. To beat the odds, they’re going even more niche to attract and retain overstimulated consumers.
Partner Content
Reinventing the Online Customer Journey in 2026
At BoF VOICES 2025, BoF and Amazon Fashion & Sports hosted a lunch for fashion business and creative leaders to discuss the future of discovery, loyalty and assisted shopping in e-commerce and beyond.
Reinventing the Online Customer Journey in 2026
At BoF VOICES 2025, BoF and Amazon Fashion & Sports hosted a lunch for fashion business and creative leaders to discuss the future of discovery, loyalty and assisted shopping in e-commerce and beyond.
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Retail
How Brands Got Consumers to Shop on Black Friday
Despite consumer sentiment reaching an all-time low ahead of retail’s biggest shopping event, brands managed to entice cash-strapped consumers with concentrated discounts, new product launches and an emphasis on storytelling.
How Brands Got Consumers to Shop on Black Friday
Despite consumer sentiment reaching an all-time low ahead of retail’s biggest shopping event, brands managed to entice cash-strapped consumers with concentrated discounts, new product launches and an emphasis on storytelling.
Retail
Billionaire Zara Heir Stakes Family Fortune on Going Upmarket
Inditex’s flagship brand is trying to elevate its image and capture new growth in a market where Shein and Temu are luring young, budget-conscious shoppers.
Billionaire Zara Heir Stakes Family Fortune on Going Upmarket
Inditex’s flagship brand is trying to elevate its image and capture new growth in a market where Shein and Temu are luring young, budget-conscious shoppers.
Partner Content
Inside Build in Amsterdam’s Approach to Multi-Channel Brand Building
The branding and e-commerce agency combines design, storytelling and Shopify technology to create seamless online experiences that echo the intimacy of in-store shopping.
Inside Build in Amsterdam’s Approach to Multi-Channel Brand Building
The branding and e-commerce agency combines design, storytelling and Shopify technology to create seamless online experiences that echo the intimacy of in-store shopping.
Retail
Inside Shein’s Fast-Fashion Fight in France
The online fashion giant is facing strong opposition in France from lawmakers, retailers and regulators who criticise its low-cost model and alleged unfair advantages.
Inside Shein’s Fast-Fashion Fight in France
The online fashion giant is facing strong opposition in France from lawmakers, retailers and regulators who criticise its low-cost model and alleged unfair advantages.
The News in Brief
Coty’s Perfume Business Takes Another Knock With David Beckham Fragrance Lawsuit
Beauty brand Coty is facing a lawsuit from DB Ventures, the company behind former football star David Beckham’s eponymous fragrance, for what the lawsuit describes as flagrant material breaches of the license agreement, court documents show.
Estée Lauder Sales Rise 2%, Job Cuts to Expand
Double-digit growth in the conglomerate’s perfume division helped offset a lack of growth in its other units as the company continues its years-long turnaround strategy.
Premium Body Care Brand Uni Appoints New Global CMO
Heather Fisher, former chief marketing officer of Fenty Beauty, has joined the Australian body care brand.
Zegna Revenues Rise 7.4%
The Italian luxury group’s first-quarter performance surpassed market expectations powered by solid growth in direct-to-consumer sales in the US.
Inventory Clean-Up Helps Puma Beat First-Quarter Expectations
The German sportswear maker also announced it had appointed former Hugo Boss CEO Mark Langer as its chief financial officer, effective Friday.
Oil Prices Soar to Wartime High with US and Iran Stuck in Standoff
Brent oil surged to more than $126 a barrel on Thursday, before paring gains to $121.40 as traders factor in an even longer closure of the Strait of Hormuz.
Reliance Retail Acquires Priyanka Chopra Jonas’ Hair Care Brand Anomaly
The company will leverage its omnichannel network to scale the label, citing India as a priority market.