Agenda-setting intelligence, analysis and advice for the global fashion community.
Large language models are already transforming the way consumers find and buy products, letting them ask questions in natural language to get more tailored recommendations than what they typically receive from traditional keyword searches.
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The 10th annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals how changes in trade, technology and consumer behaviour will challenge businesses in 2026. Download the full report to understand the 10 themes that will shape the industry and opportunities for growth in the year ahead.
A rapidly growing share of consumers is using AI to find and buy products. Brands need to be ready, says the BoF-McKinsey State of Fashion 2026.
Marc Bain is News, Features and Reports Editor at The Business of Fashion. He is based in London and drives BoF’s coverage of technology and innovation, from startups to Big Tech.
One of the minds behind H&M’s foray into using digital twins of human models has struck out on her own with a new company that’s pushing the idea even further.
Anger towards AI is growing as it becomes more deeply embedded in the workplace and daily life. Brands that want to use the technology and maintain customer trust would be wise to understand the reasons.
Companies have raced to put large language models to use for jobs from generating images to writing code, but to get the best use of this innovative form of AI, they need to know its limits and how to navigate around them.
The Debrief hosts Brian Baskin and Sheena Butler-Young are joined by BoF’s retail editor Cathaleen Chen to talk about why Revolve is betting on ‘a culture of AI’ for their expansion.
There is no such thing as retirement for the Belgian designer. With his new Venice foundation, he’s blossoming professionally and personally under the influence of La Serenissima.
The rollout of the movie has been one big promotion party for the fashion industry — with participation from everyone from Walmart to Dior — showing fashion and Hollywood’s appetite for partnership is only growing.
Robert Williams breaks down Matthieu Blazy’s Chanel cruise success, Miu Miu’s stalling growth and Métier’s next chapter.
The Italian luxury group’s first-quarter performance surpassed market expectations powered by solid growth in direct-to-consumer sales in the US.
