Zegna Revenues Rise 7.4%
The Italian luxury group’s first-quarter performance surpassed market expectations powered by solid growth in direct-to-consumer sales in the US.
Artificial Intelligence
Latest News & Analysis
Sustainability
Textile Recyclers Are Back From the Brink. Now They Just Need Customers.
Europe’s textile-to-textile recycling sector is rebounding from a crisis and regaining momentum as new regulations drive investment. But to succeed in the long run, it needs more brands to buy in.
Textile Recyclers Are Back From the Brink. Now They Just Need Customers.
Europe’s textile-to-textile recycling sector is rebounding from a crisis and regaining momentum as new regulations drive investment. But to succeed in the long run, it needs more brands to buy in.
Marketing
Can Gap Keep Up Its Hot Streak?
Gap’s brand strategy is leading on culture but trailing on the fundamentals that endure beyond marketing moments, according to the latest analysis by BoF Insights.
Can Gap Keep Up Its Hot Streak?
Gap’s brand strategy is leading on culture but trailing on the fundamentals that endure beyond marketing moments, according to the latest analysis by BoF Insights.
Marketing
How AI Shopping Agents Are Reshaping Fashion’s Ad Economy
As AI agents begin to shop on consumers’ behalf, they can inadvertently trigger online ads, distorting performance metrics and inflating brands’ ad spend.
How AI Shopping Agents Are Reshaping Fashion’s Ad Economy
As AI agents begin to shop on consumers’ behalf, they can inadvertently trigger online ads, distorting performance metrics and inflating brands’ ad spend.
Workplace & Talent
Work in Marketing? AI Just Rewrote Your Job Spec
From content creation to media spend, smaller teams are moving faster — and taking on work once handled by agencies, analysts and engineers.
Work in Marketing? AI Just Rewrote Your Job Spec
From content creation to media spend, smaller teams are moving faster — and taking on work once handled by agencies, analysts and engineers.
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Marketing
Why Some AI Ads Flourish and Others Fail
The mixed response to luxury’s experiments with AI imagery is linked to a deeper question: Is the new technology expanding creative possibilities or undermining the sector’s promise of human artistry?
Why Some AI Ads Flourish and Others Fail
The mixed response to luxury’s experiments with AI imagery is linked to a deeper question: Is the new technology expanding creative possibilities or undermining the sector’s promise of human artistry?
Marketing
BoF Professional Masterclass | The Fashion Marketer’s Guide to AI
Watch on demand a BoF Professional Masterclass on “The Fashion Marketer’s Guide to AI” which unpacks how marketers can adapt to utilise AI and build lifetime value in this approach.
BoF Professional Masterclass | The Fashion Marketer’s Guide to AI
Watch on demand a BoF Professional Masterclass on “The Fashion Marketer’s Guide to AI” which unpacks how marketers can adapt to utilise AI and build lifetime value in this approach.
Marketing
Case Study | The Fashion Marketer’s Guide to AI
Marketers have moved from experimenting with AI to harnessing it as a structural part of daily operations that can boost productivity and human creativity when used correctly. This case study breaks down the best practices to streamline workflows without sacrificing brand integrity or the human element of marketing.
Case Study | The Fashion Marketer’s Guide to AI
Marketers have moved from experimenting with AI to harnessing it as a structural part of daily operations that can boost productivity and human creativity when used correctly. This case study breaks down the best practices to streamline workflows without sacrificing brand integrity or the human element of marketing.
Retail
Why Revolve Can’t Stop Talking About AI
The e-commerce giant is betting that a ‘culture of AI’ can solve the mysteries of physical retail and help power its new pricey namesake luxury label.
Why Revolve Can’t Stop Talking About AI
The e-commerce giant is betting that a ‘culture of AI’ can solve the mysteries of physical retail and help power its new pricey namesake luxury label.
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Beauty
Can Beauty’s Giants Turn AI Hype Into Sales?
As L’Oréal announces an AI-assisted product development partnership with Nvidia, beauty conglomerates are struggling to quantify the technology’s return on investment.
Can Beauty’s Giants Turn AI Hype Into Sales?
As L’Oréal announces an AI-assisted product development partnership with Nvidia, beauty conglomerates are struggling to quantify the technology’s return on investment.
Beauty
The Beauty Brands ChatGPT Tells People to Buy
Keywords are just one part of the equation when it comes to showing up in consumers’ highly detailed requests for beauty advice on ChatGPT, Claude and Gemini.
The Beauty Brands ChatGPT Tells People to Buy
Keywords are just one part of the equation when it comes to showing up in consumers’ highly detailed requests for beauty advice on ChatGPT, Claude and Gemini.
Media
What to Do When Reddit Turns on Your Brand
With the platform’s posts now shaping Google search and AI chatbot results, fashion brands need to listen to the site’s millions of users – even when they don’t like what they have to say.
What to Do When Reddit Turns on Your Brand
With the platform’s posts now shaping Google search and AI chatbot results, fashion brands need to listen to the site’s millions of users – even when they don’t like what they have to say.
Beauty
How the Body Scan Became a Luxury Product
New longevity companies like Neko Health or Prenuvo endeavour to turn preventative health into an upscale, almost spalike experience. But no one can afford for them to be wrong.
How the Body Scan Became a Luxury Product
New longevity companies like Neko Health or Prenuvo endeavour to turn preventative health into an upscale, almost spalike experience. But no one can afford for them to be wrong.
The News in Brief
Inventory Clean-Up Helps Puma Beat First-Quarter Expectations
The German sportswear maker also announced it had appointed former Hugo Boss CEO Mark Langer as its chief financial officer, effective Friday.
Oil Prices Soar to Wartime High with US and Iran Stuck in Standoff
Brent oil surged to more than $126 a barrel on Thursday, before paring gains to $121.40 as traders factor in an even longer closure of the Strait of Hormuz.
Reliance Retail Acquires Priyanka Chopra Jonas’ Hair Care Brand Anomaly
The company will leverage its omnichannel network to scale the label, citing India as a priority market.
Estée Lauder Considers Bid for Puig at €18-19 per Share, Source Says
Cosmetics giant Estée Lauder is considering launching a takeover bid for all of Puig’s Class B shares at 18 to 19 euros ($21 to $22.20) a share, said a source close to the matter.
Unilever Sales Rise on Strong Demand in India, Brazil
The UK multinational’s sales rose more than expected as consumers in emerging markets snapped up its cleaning products and Dove soap, offsetting lacklustre demand in the US.
EBay Forecasts Second-Quarter Revenue Above Estimates
The company's strategy to pivot away from low-value, high-volume items is gaining traction.
LVMH Watch Boss Sees Jean Arnault as Best Candidate for His Role
Jean-Christophe Babin, the head of LVMH’s watch division, said he’s ready for a phased retirement.