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Making sure AI agents can seamlessly buy your products takes more than cleaning up product data and then sitting back and waiting for them to find you. BoF breaks down what brands need to know.
A growing AI backlash, the advance of autonomous agents and new laws banning children and some teenagers from social media are just a sample of what this year has in store for fashion’s intersection with technology.
The next big thing in AI is agents that can perform complex tasks on a user’s behalf, and companies from Amazon to AI player Perplexity believe they could reshape the way consumers find and buy products online.
Haley Crawford is Marketing Correspondent at The Business of Fashion. She is based in New York and covers the marketing and public relations industries.
The rollout of the movie has been one big promotion party for the fashion industry — with participation from everyone from Walmart to Dior — showing fashion and Hollywood’s appetite for partnership is only growing.
Brands are turning launches into months-long narratives, building waitlists and dropping hints for consumers to decode ahead of time. But the strategy only works if they know when to stop teasing and start delivering.
New tools and platforms have made it much easier to measure what influencers are driving sales. That reality is reshaping which creators are in high demand, and what sort of creator network brands need to build.
Gap’s brand strategy is leading on culture but trailing on the fundamentals that endure beyond marketing moments, according to the latest analysis by BoF Insights.
A Texas court ruled that the hair-care label’s bankruptcy filing be converted to Chapter 7.
As the French couture giant cruised into Biarritz this week, surging interest in its revamp under designer Matthieu Blazy scored it the top spot on the Lyst Index. But could Blazymania go too far?
Luxury fragrance house Amouage, together with The Business of Fashion, convened leading creatives for an evening of open dialogue on the evolution of the luxury industry — from visual symbol to deeper emotional connection.
After stepping back from his namesake brand, Dries Van Noten has opened a foundation in a Venetian palazzo dedicated to craft, beauty, and the things made by hand and soul. BoF's Tim Blanks speaks with the designer about why, in ugly times, making something beautiful is the only real form of protest.
