Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
Haley Crawford
Marketing
Perfecting the Art of Pre-Marketing
Brands are turning launches into months-long narratives, building waitlists and dropping hints for consumers to decode ahead of time. But the strategy only works if they know when to stop teasing and start delivering.
Perfecting the Art of Pre-Marketing
Brands are turning launches into months-long narratives, building waitlists and dropping hints for consumers to decode ahead of time. But the strategy only works if they know when to stop teasing and start delivering.
Marketing
How AI Shopping Agents Are Reshaping Fashion’s Ad Economy
As AI agents begin to shop on consumers’ behalf, they can inadvertently trigger online ads, distorting performance metrics and inflating brands’ ad spend.
How AI Shopping Agents Are Reshaping Fashion’s Ad Economy
As AI agents begin to shop on consumers’ behalf, they can inadvertently trigger online ads, distorting performance metrics and inflating brands’ ad spend.
Marketing
Case Study | The Fashion Marketer’s Guide to AI
Marketers have moved from experimenting with AI to harnessing it as a structural part of daily operations that can boost productivity and human creativity when used correctly. This case study breaks down the best practices to streamline workflows without sacrificing brand integrity or the human element of marketing.
Case Study | The Fashion Marketer’s Guide to AI
Marketers have moved from experimenting with AI to harnessing it as a structural part of daily operations that can boost productivity and human creativity when used correctly. This case study breaks down the best practices to streamline workflows without sacrificing brand integrity or the human element of marketing.
Marketing
What It Takes for a Fashion Campaign to Break Through Now
As brands release their first spring ads, those that make an emotional appeal with fresh talent are resonating – as long as they remember to put the product front and centre.
What It Takes for a Fashion Campaign to Break Through Now
As brands release their first spring ads, those that make an emotional appeal with fresh talent are resonating – as long as they remember to put the product front and centre.
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The News in Brief
Adam Baidawi Named GQ’s Chief Editor
Baidawi is replacing the title’s longtime editor Will Welch in the latest masthead shake-up at publisher Condé Nast.
Gap Announces New Chief Entertainment Officer Role
Former Paramount executive Pam Kaufman steps into the role to head up the retailer’s enhanced expansion into entertainment and culture.
Pacsun Launches New Social Commerce App
The shoppable PS Community Hub will enable creators to post content, earn affiliate commissions and build a following, strengthening community engagement for the brand.
Ykone and Mirror Mirror Agencies Merge to Form New Group
The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.
Tory Burch Names New President of North America
McKinsey retail partner Joëlle Grunberg will succeed Christophe de Pous as the American womenswear brand’s new head for the region.
Designer Marina Yee of the ‘Antwerp Six’ Has Died
The Belgian designer, who was known for her innovative designs and use of upcycled materials, passed away at 67.
Alexandre de Betak to Open His First Independent Atelier During Frieze London
The artistic director behind Bureau Betak, who has staged hundreds of fashion shows, is debuting his personal artistic studio with a new light installation.