Agenda-setting intelligence, analysis and advice for the global fashion community.
Not so long ago, Zalando’s marketing ran on a fixed track: Most of the imagery, featured products and storytelling on its website were locked into a calendar that was often planned months in advance.
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Marketers have moved from experimenting with AI to harnessing it as a structural part of daily operations that can boost productivity and human creativity when used correctly. This case study breaks down the best practices to streamline workflows without sacrificing brand integrity or the human element of marketing.
As AI-generated content and recommendations become the norm, creators face renewed pressure to stand out. Leaning on human creativity and connection is a good place to start.
While some fashion labels are starting to experiment with using AI-generated imagery in campaigns, others are taking a firm stance against it. Both approaches reveal how brands are evolving their creative identities and who they are trying to reach.
Sheena Butler-Young is Senior Correspondent at The Business of Fashion. She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion.
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion and beauty talent.
As the London-based fashion brand expands to new locations across the world, a cross-functional growth team is driving a localised approach to store rollout, design and portfolio management.
BoF launches its annual survey to identify the industry’s top employers and explore how AI and new career standards are reshaping the global fashion and beauty workforce.
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion and beauty talent.
A Texas court ruled that the hair-care label’s bankruptcy filing be converted to Chapter 7.
As the French couture giant cruised into Biarritz this week, surging interest in its revamp under designer Matthieu Blazy scored it the top spot on the Lyst Index. But could Blazymania go too far?
Luxury fragrance house Amouage, together with The Business of Fashion, convened leading creatives for an evening of open dialogue on the evolution of the luxury industry — from visual symbol to deeper emotional connection.
After stepping back from his namesake brand, Dries Van Noten has opened a foundation in a Venetian palazzo dedicated to craft, beauty, and the things made by hand and soul. BoF's Tim Blanks speaks with the designer about why, in ugly times, making something beautiful is the only real form of protest.
