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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Tactics Small Brands Are Using to Navigate Tariffs

Amid global trade uncertainty, independent brands with strong US customer bases need to rethink everything, from pricing and production to warehousing and long-term market strategy.
Miista's Factory in Galicia, Spain.
Miista's Factory in Galicia, Spain.

Since Donald Trump announced his sweeping tariffs last month, Stockholm-based label Lisa Yang has been moving quickly to incorporate its business in the US.

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Further Reading

The Tariff-Proof International Expansion Playbook

As the impact of tariffs on the industry sets in, a few American brands are turning their attention to overseas markets, and building resilient supply chains that can withstand indefinite uncertainty.

The Debrief | Trump’s Tariffs Change Everything

Sustainability correspondent Sarah Kent and luxury correspondent Simone Stern Carbone discuss the wide-reaching implications of Donald Trump’s historic tariffs on fashion, from consumer behaviour to global supply chains.

About the author
Simone Stern Carbone
Simone Stern Carbone

Simone Stern Carbone is Luxury Correspondent at the Business of Fashion. She is based in Zurich and Paris and covers fashion and beauty, with a focus on the dynamic luxury sector.

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