Agenda-setting intelligence, analysis and advice for the global fashion community.
It has been a couple of weeks since the first products from Demna’s polarising Primavera
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The French luxury conglomerate’s quarterly sales fell less than expected ahead of Demna’s high-stakes Gucci debut.
The hottest show in Milan confounded those seeking a clear answer to the question: can Demna save Gucci? What we got was an urgent meditation on beauty and sex. ‘Clear and attractive and hot. More than ever, I need fashion to be like that for me,’ the designer told Tim Blanks, ‘and Gucci is a perfect place for it.’
Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.
Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.
As the French couture giant cruised into Biarritz this week, surging interest in its revamp under designer Matthieu Blazy scored it the top spot on the Lyst Index. But could Blazymania go too far?
Luxury fragrance house Amouage, together with The Business of Fashion, convened leading creatives for an evening of open dialogue on the evolution of the luxury industry — from visual symbol to deeper emotional connection.
Robert Williams breaks down Matthieu Blazy’s Chanel cruise success, Miu Miu’s stalling growth and Métier’s next chapter.
Revenue advanced 3% as broader sector softness and geopolitical pressures weighed on performance.
A Texas court ruled that the hair-care label’s bankruptcy filing be converted to Chapter 7.
As the French couture giant cruised into Biarritz this week, surging interest in its revamp under designer Matthieu Blazy scored it the top spot on the Lyst Index. But could Blazymania go too far?
Luxury fragrance house Amouage, together with The Business of Fashion, convened leading creatives for an evening of open dialogue on the evolution of the luxury industry — from visual symbol to deeper emotional connection.
After stepping back from his namesake brand, Dries Van Noten has opened a foundation in a Venetian palazzo dedicated to craft, beauty, and the things made by hand and soul. BoF's Tim Blanks speaks with the designer about why, in ugly times, making something beautiful is the only real form of protest.
