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Joan Kennedy

Correspondent

Joan Kennedy is Correspondent at The Business of Fashion (BoF). She is based in New York and covers beauty and marketing. She has a bachelors in English and Philosophy with high honours from Boston College.

Marketing

Everyone Wants a Piece of ‘The Devil Wears Prada 2′

The rollout of the movie has been one big promotion party for the fashion industry — with participation from everyone from Walmart to Dior — showing fashion and Hollywood’s appetite for partnership is only growing.

Marketing

Everyone Wants a Piece of ‘The Devil Wears Prada 2′

The rollout of the movie has been one big promotion party for the fashion industry — with participation from everyone from Walmart to Dior — showing fashion and Hollywood’s appetite for partnership is only growing.


Creative Class

Why the Party Photography Business Is Booming

Not only are brands investing in more stylistic content, but celebrities, influencers and wealthy shoppers are hiring their own photographers to ensure a steady stream of perfectly staged pictures.

Creative Class

Why the Party Photography Business Is Booming

Not only are brands investing in more stylistic content, but celebrities, influencers and wealthy shoppers are hiring their own photographers to ensure a steady stream of perfectly staged pictures.


Luxury

Why Feathers, Pony Hair and More Are Everywhere in Fashion

The industry, which has by and large abandoned fur, is finding new ways to cater to shoppers hungry for the same sort of luxe texture with fabrics like feather, pony hair and shearling.

Luxury

Why Feathers, Pony Hair and More Are Everywhere in Fashion

The industry, which has by and large abandoned fur, is finding new ways to cater to shoppers hungry for the same sort of luxe texture with fabrics like feather, pony hair and shearling.


Luxury

How Demna’s Latest Gucci Drop Is Landing With Customers

From online conversation to pricing to early store traffic data, BoF analyses how Kering’s biggest brand is adjusting its strategy, and whether it is working.

Luxury

How Demna’s Latest Gucci Drop Is Landing With Customers

From online conversation to pricing to early store traffic data, BoF analyses how Kering’s biggest brand is adjusting its strategy, and whether it is working.


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Marketing

Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.

Marketing

Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.


Retail

The Step-by-Step Guide to Brand Elevation | Case Study

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.

Retail

The Step-by-Step Guide to Brand Elevation | Case Study

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.


Luxury

The Debrief | How Dior and Chanel Are Winning Back Aspirational Shoppers

Retail correspondent Joan Kennedy explains how Dior and Chanel are expanding lower-priced handbags and accessories to win back aspirational shoppers after years of steep price hikes.

Luxury

The Debrief | How Dior and Chanel Are Winning Back Aspirational Shoppers

Retail correspondent Joan Kennedy explains how Dior and Chanel are expanding lower-priced handbags and accessories to win back aspirational shoppers after years of steep price hikes.


Fashion Week

In New York, Practicality and Pragmatism

At a challenging time for the industry and the world at large, brands focused on serving their clients’ needs for comfort, a source of power, specialness and of course — things to buy.

Fashion Week

In New York, Practicality and Pragmatism

At a challenging time for the industry and the world at large, brands focused on serving their clients’ needs for comfort, a source of power, specialness and of course — things to buy.


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Fashion Week

Rachel Scott’s Version of the Proenza Schouler Woman

The designer showed her first full collection — filled with relaxed suits and dresses and skirts twisting against perfection — for the New York brand after its founders departed for LVMH’s Loewe.

Fashion Week

Rachel Scott’s Version of the Proenza Schouler Woman

The designer showed her first full collection — filled with relaxed suits and dresses and skirts twisting against perfection — for the New York brand after its founders departed for LVMH’s Loewe.


Marketing

Meet the Next Generation of Influencers

Teens are taking over social feeds and racking up bigger partnerships than ever before — but young creators play by a different set of rules than their predecessors.

Marketing

Meet the Next Generation of Influencers

Teens are taking over social feeds and racking up bigger partnerships than ever before — but young creators play by a different set of rules than their predecessors.


Luxury

How Dior and Chanel Are Tackling Fashion’s Pricing Problem

France’s biggest couture giants are bulking up their assortments of handbags and small accessories at the lower end of their offer as they seek to reengage customers after years of some of the industry’s punchiest price hikes.

Luxury

How Dior and Chanel Are Tackling Fashion’s Pricing Problem

France’s biggest couture giants are bulking up their assortments of handbags and small accessories at the lower end of their offer as they seek to reengage customers after years of some of the industry’s punchiest price hikes.


Entrepreneurship

Why Jonathan Cohen Is Splitting His Business

The 15-year-old New York-based womenswear brand is introducing White Label — an accessible offer of button downs, pants and dresses ranging from $350 to $650, aimed at serving priced-out shoppers and future-proofing the business in a challenged retail environment.

Entrepreneurship

Why Jonathan Cohen Is Splitting His Business

The 15-year-old New York-based womenswear brand is introducing White Label — an accessible offer of button downs, pants and dresses ranging from $350 to $650, aimed at serving priced-out shoppers and future-proofing the business in a challenged retail environment.