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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Chinese Shoppers Are Choosing Local Luxury Over LVMH

Chinese consumers are losing interest in heritage European and US luxury brands, instead favouring homegrown premium labels for their distinctive Eastern aesthetic.
Chinese leather goods label Songmont's flagship store on Shanghai's Huaihai Middle Road.
Chinese leather goods label Songmont's flagship store on Shanghai's Huaihai Middle Road. (Courtesy)

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Further Reading

Is China’s Luxury Market Ready to Rebound?

The short answer is yes — but it won’t soon return to its pre-pandemic growth rates. After two years of turbulence, the market remains shaky, and brands will need to earn every sale.

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