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How WSJ. Magazine Is Expanding Beyond Its Base

Just over two years after taking over at WSJ., Sarah Ball said the publication’s monthly subscriptions have more than quadrupled. Her content strategy has focused on expanding the magazine’s focus on wealth and luxury to a wider audience.
Sarah Ball, the editor-in-chief of WSJ. Magazine, at the publication's annual Innovator Awards
Sarah Ball, the editor-in-chief of WSJ. Magazine, at the publication's annual Innovator Awards (Courtesy)

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Further Reading

Can Vogue Go Niche?

US Vogue’s new head of editorial content Chloe Malle wants to revamp the title to more squarely serve a core audience of fashion-lovers.

About the author
Diana Pearl
Diana Pearl

Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.

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