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Knowledge Report | Building Brand Resonance With Gulf Consumers

This report, in partnership with Snap Inc. in MENA, explores how global and regional fashion and beauty brands can most authentically and effectively tap into the expansive, multicultural communities across the Gulf Cooperation Council.
Models walk round a square runway, the central pillar made of mirrors, wearing dramatic evening-wear in purple hues.
Models walk the runway during the Ashwaq Al Marshad show at Riyadh Fashion Week. (Getty Images)
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The Gulf Cooperation Council (GCC) — which consists of Bahrain, Kuwait, Oman, Qatar, the Kingdom of Saudi Arabia (KSA) and the United Arab Emirates (UAE) — is proving a bright spot for the fashion and

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Further Reading

The Fashion and Beauty Opportunity on Snapchat in the Gulf

BoF sits down with Snap Inc.’s vice president and general manager of the Middle East, Hussein Freijeh, to learn more about the changing social media landscape in the Gulf, its impact on consumer behaviour, and the new opportunities it presents for fashion and beauty brands to reach audiences in the region.

About the authors
Annabel Bolton
Annabel Bolton

Annabel Bolton is the Content Strategy Senior Associate at The Business of Fashion (BoF). She is based in London and executes commercial partnerships, knowledge reports and writes careers advice.

Shenel Wickramaratne
Shenel Wickramaratne

Shenel Wickramaratne is a Content Strategist at The Business of Fashion (BoF). She is based in London and briefs global fashion, beauty and retail businesses on the key trends and content shaping industries today.

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