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AI and the Future of Fashion E-Commerce Content

At BoF VOICES 2025, Pixel Moda’s president Gianni Serazzi and Etro’s chief executive Fabrizio Cardinali unpacked the opportunity in AI-assisted and AI-generated e-commerce imagery and video production to drive forward sector growth in 2026 and beyond.
From left: BoF's commercial features director Sophie Soar, Pixel Moda’s president Gianni Serazzi and Etro’s chief executive Fabrizio Cardinali on stage at BoF VOICES 2025.
From left: BoF's commercial features director Sophie Soar, Pixel Moda’s president Gianni Serazzi and Etro’s chief executive Fabrizio Cardinali on stage at BoF VOICES 2025. (Vittorio Zunino Celotto)
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