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lululemon

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that unlock greater possibility and wellbeing for all.

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Founded in Vancouver, Canada in 1998, our purpose is to elevate human potential by helping people feel their best. We create transformative products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all.

We are a team of committed people who care deeply for each other, believe anything is possible, and relentlessly pursue our growth together.

Company Snapshot

TYPEPublic
ESTABLISHED1998
HEADQUARTERSCanada
EMPLOYEES> 10,000

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Highlights
Latest News & Analysis
Sustainability

Why Fashion Is Still Stuck on Sustainability Double Standards

As the presence of PFAs in apparel comes into the spotlight, and ‘sustainable’ collaborations driven by overproduction hit the market, fashion’s definition of sustainability looks increasingly hard to defend.

Sustainability

Why Fashion Is Still Stuck on Sustainability Double Standards

As the presence of PFAs in apparel comes into the spotlight, and ‘sustainable’ collaborations driven by overproduction hit the market, fashion’s definition of sustainability looks increasingly hard to defend.


Retail

As Brands Get Tariff Refunds, What Do They Owe Their Customers?

Brands are finally able to apply for refunds, but now they also have to decide how to deal with the customers who paid higher prices on their products, some of which are filing lawsuits against retailers demanding compensation of their own.

Retail

As Brands Get Tariff Refunds, What Do They Owe Their Customers?

Brands are finally able to apply for refunds, but now they also have to decide how to deal with the customers who paid higher prices on their products, some of which are filing lawsuits against retailers demanding compensation of their own.


Sustainability

The Game of ‘Selling’ Sustainability

From H&M’s bid to draw shoppers in with its sustainable positioning, Shein’s new circularity study and a campaign showing athleisure can be made using clean energy, fashion is trying to figure out sustainability’s saleability.

Sustainability

The Game of ‘Selling’ Sustainability

From H&M’s bid to draw shoppers in with its sustainable positioning, Shein’s new circularity study and a campaign showing athleisure can be made using clean energy, fashion is trying to figure out sustainability’s saleability.


Workplace & Talent

Does Your Brand Need a Chief AI Officer?

The role is one of several new titles that are becoming increasingly common in fashion’s senior ranks, as the industry pivots to face new challenges and opportunities.

Workplace & Talent

Does Your Brand Need a Chief AI Officer?

The role is one of several new titles that are becoming increasingly common in fashion’s senior ranks, as the industry pivots to face new challenges and opportunities.


Luxury

The Oscars Close Red Carpet Season

The 98th Academy Awards, and Vanity Fair’s revamped after-party, bring luxury brands’ red-carpet strategies to a crescendo. Plus, Lululemon reports quarterly results with the CEO job still vacant.

Luxury

The Oscars Close Red Carpet Season

The 98th Academy Awards, and Vanity Fair’s revamped after-party, bring luxury brands’ red-carpet strategies to a crescendo. Plus, Lululemon reports quarterly results with the CEO job still vacant.


Sports

How the Winterwear Boom Reshaped Fashion’s Olympic Playbook

At Milano Cortina, brands are turning the Winter Games into a category marketing machine for winterwear, using uniforms, fan gear and post-Games athlete deals to drive growth.

Sports

How the Winterwear Boom Reshaped Fashion’s Olympic Playbook

At Milano Cortina, brands are turning the Winter Games into a category marketing machine for winterwear, using uniforms, fan gear and post-Games athlete deals to drive growth.


Sports

Lululemon Blames Customers Again After See-Through Tights Fiasco

The activewear company’s dilemma is familiar to many companies that have grown rapidly and need to find ways to keep expanding while competitors encroach.

Sports

Lululemon Blames Customers Again After See-Through Tights Fiasco

The activewear company’s dilemma is familiar to many companies that have grown rapidly and need to find ways to keep expanding while competitors encroach.


Workplace & Talent

Lululemon Is Hiring on BoF Careers

Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.

Workplace & Talent

Lululemon Is Hiring on BoF Careers

Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.


Retail

Why Lululemon’s CEO Is Stepping Down

Slowing growth, rising costs and a loud campaign from its outspoken founder set the stage for Calvin McDonald’s exit. It may be the athleisure giant’s best hope to regain its cultural momentum.

Retail

Why Lululemon’s CEO Is Stepping Down

Slowing growth, rising costs and a loud campaign from its outspoken founder set the stage for Calvin McDonald’s exit. It may be the athleisure giant’s best hope to regain its cultural momentum.


Global Markets

How Can Canada’s Retail Renaissance Survive the Onslaught of Trump’s Tariffs?

Faced with US tariffs and slowing luxury spend, Canadian retailers are seeking opportunities to connect with local shoppers through broader assortments and in-person experiences.

Global Markets

How Can Canada’s Retail Renaissance Survive the Onslaught of Trump’s Tariffs?

Faced with US tariffs and slowing luxury spend, Canadian retailers are seeking opportunities to connect with local shoppers through broader assortments and in-person experiences.