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Agenda-setting intelligence, analysis and advice for the global fashion community.

Does Your Brand Need a Chief AI Officer?

The role is one of several new titles that are becoming increasingly common in fashion’s senior ranks, as the industry pivots to face new challenges and opportunities.
Woman looking at phone screen
Fashion companies are anticipating their future success will be determined by how they adapt to new technologies — hence, the growing ranks of AI chiefs. (Getty Images)

Kering CEO Luca de Meo has been making a steady stream of leadership changes as he looks to reset the group’s struggling brands like Gucci and Balenciaga. But his latest appointment stood out.

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Further Reading

What It Takes to Lead a Challenger Brand

As insurgent brands gain ground in fashion and beauty, their leaders are developing distinct approaches to hiring talent, sustaining momentum and scaling beyond the underdog phase.

AI Is Coming for Fashion’s Creative Class

As generative artificial intelligence takes on work once reserved for stylists, photographers, and PR strategists, creatives are being pushed to prove the value of human ingenuity — and find new ways to protect it.

About the author
Sheena Butler-Young
Sheena Butler-Young

Sheena Butler-Young is Senior Correspondent at The Business of Fashion. She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion.

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