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Will Gen Z Ignite India’s Luxury Market?

Brands risk missing India’s next growth phase without smarter strategies for under-30s rooted in culture, access and community.

Gen Z actress Khushi Kapoor closing the show for designer Rimzim Dadu at Hyundai India Couture Week in New Delhi on July 29, 2025. — Gen-Z actress Khushi Kapoor closing the show for designer Rimzim Dadu at Hyundai India Couture Week in New Delhi on July 29, 2025. (Rimzim Dadu)

Praachi Raniwala

03 February 2026

At the November opening of Galeries Lafayette in Mumbai, the French department store group signalled its intent to attract not just veteran luxury buyers but also younger shoppers to its Indian outpost. This was reflected in the offering of buzzy labels such as Ami Paris, Amiri, Jacquemus and Rkive City, alongside brands with an older-skewing clientele, such as Phoebe Philo and Victoria Beckham.

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About the author

Praachi Raniwala

Praachi Raniwala is a contributing writer at The Business of Fashion. She is based in India and specialises in luxury fashion, travel, and jewellery.

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