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Beauty

Kering’s Beauty Strategy Comes Into Focus

This week, Kering’s beauty strategy came into focus when the world’s second largest luxury fashion group announced that it is acquiring the niche fragrance brand Creed at a price close to $3 billion.
Kering will acquire 100 percent of the luxury niche fragrance brand Creed.
Kering will acquire 100 percent of the luxury niche fragrance brand Creed. (Courtesy)

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About the author
Imran Amed
Imran Amed

Imran Amed is the Founder, CEO and Editor-in-Chief of The Business of Fashion. Based in London, he shapes BoF’s overall editorial strategy and is the host of The BoF Podcast.

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