Agenda-setting intelligence, analysis and advice for the global fashion community.
H&M is seeing if it can succeed where other mass retailers haven’t and actually make high-tech stores work.
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From seamless online-to-offline offerings to Metaverse-inspired installations, the standards of brick-and-mortar retail have evolved since the pandemic struck.
Far from replacing the personal, face-to-face service at the heart of the luxury shopping experience, new technologies and digital channels are giving brands engaging and creative ways to enhance their customer relationships.
Fashion may be preparing for a future in the metaverse, but retailers still need to attend to today’s business of selling to physical customers, often in physical stores.
Marc Bain is News, Features and Reports Editor at The Business of Fashion. He is based in London and drives BoF’s coverage of technology and innovation, from startups to Big Tech.
One of the minds behind H&M’s foray into using digital twins of human models has struck out on her own with a new company that’s pushing the idea even further.
Anger towards AI is growing as it becomes more deeply embedded in the workplace and daily life. Brands that want to use the technology and maintain customer trust would be wise to understand the reasons.
Companies have raced to put large language models to use for jobs from generating images to writing code, but to get the best use of this innovative form of AI, they need to know its limits and how to navigate around them.
The Debrief hosts Brian Baskin and Sheena Butler-Young are joined by BoF’s retail editor Cathaleen Chen to talk about why Revolve is betting on ‘a culture of AI’ for their expansion.
Luxury fragrance house Amouage, together with The Business of Fashion, convened leading creatives for an evening of open dialogue on the evolution of the luxury industry — from visual symbol to deeper emotional connection.
After stepping back from his namesake brand, Dries Van Noten has opened a foundation in a Venetian palazzo dedicated to craft, beauty, and the things made by hand and soul. BoF's Tim Blanks speaks with the designer about why, in ugly times, making something beautiful is the only real form of protest.
The proxy battle at Lululemon continues as founder and ousted former CEO Chip Wilson pushes investors to vote for his preferred candidates in the company’s annual shareholder meeting.
Beauty brand Coty is facing a lawsuit from DB Ventures, the company behind former football star David Beckham’s eponymous fragrance, for what the lawsuit describes as flagrant material breaches of the license agreement, court documents show.
