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What Happens for Luxury If AI Goes Bust?

Investors are worried about the scale and concentration of US’ AI investment ahead of Nvidia’s earnings Wednesday night. A correction would have big consequences for high-end brands. Plus: Kering’s leaked strategy memo, Azzedine Alaïa’s Dior archive, highlights from BoF VOICES.
US customers made up 24 percent of luxury goods sales in 2024.
US customers made up 24 percent of luxury goods sales in 2024. (Getty Images)

Chipmaker Nvidia’s earnings aren’t normally the biggest story in luxury. But this week, concerns about an AI bubble have reached a boil — with big implications for the key US market, whose resilience has been propping up luxury companies like

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