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Selling to Consumers in Uncertain Times: What Executives Need to Know

At The Business of Fashion’s roundtable in London, executive members and the editorial team explored why shoppers’ behaviour has become more unpredictable, and how brands can adjust.
Attendees at the BoF Executive Roundtable breakfast at 1 Warwick in London.
Attendees at the BoF Executive Roundtable breakfast at 1 Warwick in London. (Jack Hall/BFA.com)
By
  • Mya Bungar

LONDON

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Further Reading

Executive Memo | Selling to Consumers in Uncertain Times

As inflation persists and consumer confidence remains low, brands face a critical challenge: how to sell to a more cautious, value-driven shopper without diluting their cachet. From smarter pricing strategies to sharper audience targeting, executives must recalibrate fast to stay competitive in a volatile economy.

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