Agenda-setting intelligence, analysis and advice for the global fashion community.

Asics Breaks the Ice for Sportswear on the Iran War

The Japanese brand was among the first major sneaker makers to warn of price hikes should the conflict continue for much longer.

Asics' CEO Tominaga told Nikkei that if the United States’ war continues, Asics will “need to consider” raising prices. (Unsplash)

Mike Sykes

31 March 2026

Good morning, friends! Welcome back to The Kicks You Wear. Thanks so much for reading today. I appreciate you giving me a bit of your time. I hope your week is off to a great start. Everyone’s bracket is obviously busted by now, but man. This has to be one of the most fun March Madness tournaments I’ve seen in a minute. How about UConn!?!?

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About the author

Mike Sykes

Mike Sykes is the Sports and Fashion Correspondent at the Business of Fashion. He is based in Washington, D.C. and is laser-focused on covering the sportswear world where it intersects with fashion, tech and more.

In This Article

Topics

Sports

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