Adwoa Beauty to Enter Liquidation
A Texas court ruled that the hair-care label’s bankruptcy filing be converted to Chapter 7.
Tech Mode
BoF’s news, features and reports editor goes deep on the most intriguing developments in AI and how this game-changing technology is reshaping the fashion industry.
Technology
Why an H&M Alum Launched a Talent Company for AI Models
One of the minds behind H&M’s foray into using digital twins of human models has struck out on her own with a new company that’s pushing the idea even further.
Why an H&M Alum Launched a Talent Company for AI Models
One of the minds behind H&M’s foray into using digital twins of human models has struck out on her own with a new company that’s pushing the idea even further.
Technology
Is AI Antithetical to Luxury?
The reaction to Prada’s unsettling new campaign reveals an emerging sentiment in online audiences who see AI and luxury as incompatible.
Is AI Antithetical to Luxury?
The reaction to Prada’s unsettling new campaign reveals an emerging sentiment in online audiences who see AI and luxury as incompatible.
Technology
Why Fashion Doesn’t Talk About How It Uses AI
A new analysis suggests most big fashion and retail players are using AI, though many are still reluctant to speak about it publicly.
Why Fashion Doesn’t Talk About How It Uses AI
A new analysis suggests most big fashion and retail players are using AI, though many are still reluctant to speak about it publicly.
Technology
TikTok’s New US Algorithm
The app’s new US owners are ‘retraining’ its recommendation algorithm, raising concerns about new biases, while social media companies are facing a landmark trial claiming they’re addictive by design.
TikTok’s New US Algorithm
The app’s new US owners are ‘retraining’ its recommendation algorithm, raising concerns about new biases, while social media companies are facing a landmark trial claiming they’re addictive by design.
ADVERTISEMENT
Technology
The Tech Trends That Will Change Fashion in 2026
A growing AI backlash, the advance of autonomous agents and new laws banning children and some teenagers from social media are just a sample of what this year has in store for fashion’s intersection with technology.
The Tech Trends That Will Change Fashion in 2026
A growing AI backlash, the advance of autonomous agents and new laws banning children and some teenagers from social media are just a sample of what this year has in store for fashion’s intersection with technology.
Technology
Tech Mode: AI’s Impact on Holiday Shopping
Traffic to US retailers from AI sources soared on Black Friday and Cyber Monday, while EssilorLuxottica’s wearables chief exited and Google introduced a hot new AI model.
Tech Mode: AI’s Impact on Holiday Shopping
Traffic to US retailers from AI sources soared on Black Friday and Cyber Monday, while EssilorLuxottica’s wearables chief exited and Google introduced a hot new AI model.
Technology
Aerie’s No-AI Promise
The intimates brand said it’s sticking to real people, breaking from the growing number of brands using AI for content, while OpenAI’s new checkout within ChatGPT and its Sora 2 video app are set to have implications for fashion businesses.
Aerie’s No-AI Promise
The intimates brand said it’s sticking to real people, breaking from the growing number of brands using AI for content, while OpenAI’s new checkout within ChatGPT and its Sora 2 video app are set to have implications for fashion businesses.
Technology
What Will Become of TikTok’s Algorithm?
The video-sharing app — and one of fashion’s favourite marketing channels — may soon have new owners, while Meta and Ray-Ban reveal their new high-tech glasses and more brands turn to AI for marketing.
What Will Become of TikTok’s Algorithm?
The video-sharing app — and one of fashion’s favourite marketing channels — may soon have new owners, while Meta and Ray-Ban reveal their new high-tech glasses and more brands turn to AI for marketing.
ADVERTISEMENT
Technology
The Latest AI Fashion Controversy
J.Crew is the latest brand caught up in AI drama, while fashion businesses may want to rethink how they're integrating generative-AI tools, according to a new MIT study.
The Latest AI Fashion Controversy
J.Crew is the latest brand caught up in AI drama, while fashion businesses may want to rethink how they're integrating generative-AI tools, according to a new MIT study.
The News in Brief
Coty’s Perfume Business Takes Another Knock With David Beckham Fragrance Lawsuit
Beauty brand Coty is facing a lawsuit from DB Ventures, the company behind former football star David Beckham’s eponymous fragrance, for what the lawsuit describes as flagrant material breaches of the license agreement, court documents show.
Estée Lauder Sales Rise 2%, Job Cuts to Expand
Double-digit growth in the conglomerate’s perfume division helped offset a lack of growth in its other units as the company continues its years-long turnaround strategy.
Premium Body Care Brand Uni Appoints New Global CMO
Heather Fisher, former chief marketing officer of Fenty Beauty, has joined the Australian body care brand.
Zegna Revenues Rise 7.4%
The Italian luxury group’s first-quarter performance surpassed market expectations powered by solid growth in direct-to-consumer sales in the US.
Inventory Clean-Up Helps Puma Beat First-Quarter Expectations
The German sportswear maker also announced it had appointed former Hugo Boss CEO Mark Langer as its chief financial officer, effective Friday.
Oil Prices Soar to Wartime High with US and Iran Stuck in Standoff
Brent oil surged to more than $126 a barrel on Thursday, before paring gains to $121.40 as traders factor in an even longer closure of the Strait of Hormuz.
Reliance Retail Acquires Priyanka Chopra Jonas’ Hair Care Brand Anomaly
The company will leverage its omnichannel network to scale the label, citing India as a priority market.