Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Aerie’s No-AI Promise

The intimates brand said it’s sticking to real people, breaking from the growing number of brands using AI for content, while OpenAI’s new checkout within ChatGPT and its Sora 2 video app are set to have implications for fashion businesses.
Attendees at the Aerie Real Fest at The Carlyle Venue on March 23, 2024 in Atlanta, Georgia.
Attendees at the Aerie Real Fest at The Carlyle Venue on March 23, 2024 in Atlanta, Georgia. (Getty Images)

Going forward, this newsletter will only be available to BoF Professional members as part of our

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.

Why People Hate AI

Anger towards AI is growing as it becomes more deeply embedded in the workplace and daily life. Brands that want to use the technology and maintain customer trust would be wise to understand the reasons.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON