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Agenda-setting intelligence, analysis and advice for the global fashion community.

Inditex Takes On the Activewear Market

Oysho, the Zara-owner’s women’s sportswear label, is growing across Europe with its free workout classes and value-led, fashion-focused offering.
Oysho Community Days in Paris 2025, hosted in the Eiffel Tower.
Oysho Community Days in Paris 2025, hosted in the Eiffel Tower. (Oysho)

PARIS —

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Further Reading

Nike’s Comeback Finally Takes Shape

The sportswear giant’s latest earnings results showed clear signs of progress for a long-awaited comeback, but there’s still plenty of work left to be done.

Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands

Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands. Skiing’s retro winter aesthetic is at the centre of a marketing craze for brands that previously had no ties to mountain sports or their upmarket clientele. Here’s why high street names, beauty players and designer labels all want to leave their mark in the snow.

About the author
Simone Stern Carbone
Simone Stern Carbone

Simone Stern Carbone is Luxury Correspondent at the Business of Fashion. She is based in Zurich and Paris and covers fashion and beauty, with a focus on the dynamic luxury sector.

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