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Agenda-setting intelligence, analysis and advice for the global fashion community.

Sneaker Resale Isn’t the Business It Used To Be

Premiums are down across the board and the top brands in footwear are just getting back to being interesting again. Here’s how resellers are navigating these new, murky waters.
Nike Dunks being displayed for sale in October at the Sneakerness convention in Milan, Italy.
Nike Dunks for sale. (Emanuele Cremaschi/Getty Images)

Like so many others, Daniel Arango saw opportunity in the early 2020s sneaker boom.

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Further Reading

What Comes After Adidas’ Samba?

The women’s sneaker market is growing alongside rising interest in women’s sports and casualised dress codes that prioritise comfort. Yet there’s more to addressing female sneaker shoppers than just releasing another trendy low-profile silhouette.

About the author
Mike Sykes
Mike Sykes

Mike Sykes is the Sports and Fashion Correspondent at the Business of Fashion. He is based in Washington, D.C. and is laser-focused on covering the sportswear world where it intersects with fashion, tech and more.

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