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What European Luxury Can Learn From American Fashion

American brands have recaptured the zeitgeist — and market share — as Europe’s luxury slump persists. As the sector’s biggest names plot a comeback, there may be lessons to take from across the pond.
While European luxury is in the midst of a years-long slump, American brands like Coach, Tory Burch and Ralph Lauren are in the midst of a resurgence.
While European luxury is in the midst of a years-long slump, American brands like Coach, Tory Burch and Ralph Lauren are in the midst of a resurgence. (Courtesy)
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Late last year, Coach chief executive Todd Kahn was shopping for a hostess gift at a European luxury brand’s store in Naples, Fla. After purchasing a few hundred dollars worth of soaps and other elevated essentials, he asked the sales associate for a ribbon to tie around the bag.

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Diana Pearl
Diana Pearl

Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.

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