Agenda-setting intelligence, analysis and advice for the global fashion community.

BoF Masterclass | How to Launch and Grow a Hero Product

Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “How to Launch and Grow a Hero Product”.

BoF Team

14 December 2023

Despite the fast pace of makeup, skin care and haircare launches, it’s the brands with iconic, best-in-class products that dominate categories season after season. Hero products, or best-sellers, often account for up to 30 percent of a beauty brand’s revenue, however, the long-lasting success of a hero product hinges on the quality of its formula, timing and a bit of luck.

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Case Study

Case Study | How to Launch and Grow a Hero Product

Exclusive to BoF Professional members.

Case Study | How to Launch and Grow a Hero Product

Despite the fast pace of makeup, skin care and haircare launches, it’s the brands with iconic, best-in-class products that dominate categories season after season. Executives from Nars, Too Faced and Tarte deconstruct how their brands’ best-sellers became heroes that scaled into volume- and revenue-driving franchises.

In This Article

Topics

Beauty:Cosmetics

Series

Masterclasses

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Agenda-setting intelligence, analysis and advice for the global fashion community.

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BoF Masterclass | How to Launch and Grow a Hero Product

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Case Study | How to Launch and Grow a Hero Product

Can Beauty’s ‘Limited-Edition’ Launch Strategy Last?

Around the World With Hailey Bieber’s Rhode

Can the ‘MAC of Italy’ Make It in America?

Exclusive: Amouage Sales Hit $190 Million in First Quarter

Adwoa Beauty to Enter Liquidation

How Chanel Became the Hottest Brand in Fashion

Building Connection Through Luxury’s Sensory Evolution

The BoF Podcast | Inside Dries Van Noten’s Venice Manifesto

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The Business of Fashion